Wrap It Up! franchise

Min investment


Wrap It Up! franchise

Our mission is to be the No.1 wrap brand globally

Wrap It Up! restaurants offer filling wraps, inspired by global street food, made with the best ingredients and good value for money

Minimum investment

Funding support

Total investment

Franchise fees
£17,500 +VAT

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
  • Advertising fee:
  • Royalty fee:
  • Average floor space:
    500 sq ft

About Wrap It Up!

Wrap it Up! began back in 2006 with the first store opening in central London? Back then everyone seemed to be opening sandwich chains (and they still are now, if we’re honest): they were all very samey and a little bit boring.

The vision of Wrap It Up! was to offer something different, with food influenced from around the world. There was a gap in the market and Wrap It Up! filled it. Fast forward a few years…

Demand continued to grow for quality, freshly made ingredients – no frozen meats for us! To keep up with the growing demand of our network of restaurants we set up our own central kitchen which caters for all of our restaurants.

Now, Wrap It Up! restaurants offer filling wraps, inspired by global street food, made with the best ingredients and good value for money; so, we are in a very good position within the booming grab-and-go market.

Wrap it up franchise restaurant opening

Training and support provided

The Wrap It Up! franchise team offering the following training and support:

  • Team training will be held at our Support Office over two days
  • Ongoing operational support is always available
  • Sophisticated marketing support provided

wrap it up franchise restaurants

The ideal Wrap It Up! franchisee

  • A strong can-do attitude
  • Customer service is at the heart of everything you do
  • Ability to lead and develop teams
  • Proven operational capabilities
  • Desire to be part of the Wrap It Up! Family

Wrap It Up!'s history

  • Established in 2006
  • An expanding portfolio of 17 prime locations
  • Well capitalised for the future
  • A dedicated support team with monthly audits
  • We have a state-of-the-art central kitchen
  • We operate a low-cost business model with excellent returns
  • Full support in raising capital through third party
  • Our business model is approved for funding up to 70%

Case studies

My name is Kiren... I left my full-time job to become a Wrap It Up franchisee (Multi-Restaurant, London)

“I started my career in Retail and was employed for many years in a fast paced Car Parts industry, where I was able to develop extensive experience in sales with a particular emphasis on customer relationship management. After several years I decided I wanted to work for myself and that a franchise was the best fit for me.

I was always passionate about food and was on the look for a food concept that I could feel equally as passionate about. I searched for ‘wraps in London’ and came across Wrap It Up! I visited one of the restaurants to give them a try and from that point onwards I fell in love with the brand.

After looking at numerous food brands and comparisons it was an easy decision to go with Wrap It Up!

Their superior quality of food, and passion for helping their franchisees is what separates them from other brands out there. In August 2013 I opened up my first Wrap It Up! restaurant in Monument and have never looked back since then.

My store has seen an increase in sales every year and the brand has gone from strength to strength. Many competitors opened near my restaurant but Wrap It Up! has always been the leader in the wrap grab ‘n’ go market. I believe the brand is doing some fantastic work and the future looks great! I am on the hunt for my third store and plan to build a strong portfolio of Wrap It Up! restaurants in the coming years.”

wrap it up franchise stores

Deepesh & Rakesh: We are proud Wrap It Up! franchisees (Multi-Store, London) and here’s how our journey started...

“After working for major corporations for over six years in the city of London there came point in where we wanted to start our own business and work for ourselves. We knew that we were passionate about food and customer service.

We looked into setting up our own restaurant but knew that the probability of opening a new restaurant and making a success of it were slim, that’s when we started looking into franchise models where there was a proven business model and which would have a higher percentage of success.

After many months of research, we came across an opportunity with Wrap It Up! We decided to go and visit one of their restaurants and was blown away with their simple concept of serving global inspired food in wraps and fell in love with the taste of the food.

After getting in touch with their management team we had a meeting and they assured us that a suitable site would be found and they will be able to provide all the necessary tools and training required to make this store a success.

In 2012 we left the rat race forever and found a site and we were ready to open, the franchise team were on hand in the initial months of us opening to assist and guide us. And they are still always on hand when we need their assistance. Our first site has been successfully running for over five years and we have recently just opened our second site in Harbour Exchange, Canary Wharf.

Now that Wrap it up has opened territories for the first time throughout out the country we plan to open our third store in 2018 and in the next few years we plan to expand and open numerous sites with the help of the Wrap It Up! management team.”

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