TRIB3 takes fitness to a whole new level by launching its first TRIB3 store in the Fitness Metaverse and becomes the first gym brand to launch in the Sandbox

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Today (Monday 17 January 2022), health and fitness trail blazer TRIB3 has continued on its quest to shake the dust off the traditional gym market and joined global giants such as Adidas and Team GB to be the first gym brand to launch in the Sandbox.

This game-changing deal with OliveX, the Fitness Metaverse company, will see TRIB3’s world-class HIIT workouts and its innovative style of group fitness classes delivered in the digital world, allowing users of The Sandbox to virtually experience the brand in the Metaverse.

TRIB3 is a global powerhouse in the world of boutique fitness, with a strong portfolio of international stores in countries including UK, Spain and Finland, and locations sold in eight global territories. The TRIB3 team has developed a one-of-a-kind, unique, boutique fitness franchise brand, offering the ultimate group workout, which is underpinned by custom technology, unforgettable studio design and stand-out experiences.

TRIB3 CEO Kevin Yates is no stranger to the world of health and fitness and is one of the founding fathers of boutique fitness. He says of this historic partnership: “This is a landmark opportunity for our brand and our sector and we are proud to be first to be grabbing it with both hands. This partnership will see us fuse the TRIB3 design and brand team’s talents with OliveX’s experience and vision, so I am confident that the TRIB3 experience in the Fitness Metaverse will be quite literally out of this world. Players of the Sandbox can still expect to see all the industrial luxe feel they have come to know and love from our brand but with some added extras.”

Andy Hall, Head of Commercial at OliveX said of this partnership: “Kevin’s vision and his ability to recognise global trends and opportunities are second to none, which is why TRIB3 is the perfect brand for us to partner with and deliver this digital experience to the Fitness Metaverse community. We are working with the TRIB3 team to bring to life - digitally, the stylised TRIB3 stores and to deliver NFTs and ultimately increased revenue for the brand. We are now building momentum with our partners and it’s great to be working with such an impressive portfolio.”

TRIB3 and OliveX will be working together over the next 18 months to launch the world’s first TRIB3 store and the world’s first gym in the Metaverse, with the ability to drive genuine revenue and considerable ROI.

Andy adds: “Launching into the Fitness Metaverse isn’t a PR stunt. It’s not a flash in the pan. We have the ability to drive serious revenue for our partner brands but we can also motivate more people to get active and change habits and behaviours into healthy outcomes. The Metaverse opportunity is hugely exciting for brands which can recognise it. TRIB3 has a genuine opportunity to reap the undeniable benefits the Metaverse can deliver, which is largely down to the way in which Kevin and the team have developed the TRIB3 brand product to be so motivationally gamified. From a customer’s very first workout, their photo goes on the wall and they are able to train and “work out” their way up the ranks; after 50 workouts a customer is a Warrior and 1,000 workouts - a Legend; this lends itself perfectly to gamification and tokenism synonymous with the Metaverse. TRIB3 also offers other events and challenges, which can all be brought to life in the Fitness Metaverse. TRIB3 has the ability to change the narrative for the global health and fitness sector - it’s hugely exciting.”

Kevin concludes: “We are ready for this; we’ve been ready for something like this for sometime. We sold our first franchise for Bitcoin in 2021 and we are looking at new ways to innovate and revolutionise the sector we know and love. We are traditionally untraditional and we can’t wait to open our virtual doors and show you our TRIB3 Sandbox store in 2022.”

Olivex and TRIB3 will be working together to launch into the Fitness Metaverse (The Sandbox) in April 2022.

For more information about this deal please contact Becca at aim on 07342 075843 or email: and

About OliveX

OliveX is a digital health and fitness company delivering unique user experiences through fitness gamification, augmented reality, and play-to-earn experiences. The OliveX fitness metaverse provides platforms that enable real-world fitness to merge with the digital universe in order to engage consumers with brands, influencers, and coaches. OliveX is designed for those who exercise at home, at the gym, or outdoors in over 170 countries.

About TRIB3

TRIB3 is a boutique fitness studio that fuses scientifically-proven HIIT workouts, fully tracked with heart-rate monitors to provide customers with a unique experience and live performance measures. TRIB3 is active in several international markets including UK, Spain and Finland with stores sold across eight international markets making TRIB3 one of the fastest growing fitness boutiques in Europe. TRIB3 is now one of the first ever fitness studios to expand into the metaverse. TRIB3’s data driven training system and proprietary heart rate monitor, the SWEAT BAND, allows customers to track every class live to see calories burned, SWEAT Points earned, TRIB3’s proprietary measure of effort level, and time spent in each heart rate zone. The band connects seamlessly with their in-studio displays and the TRIB3 SWEAT app so customers can see their data, in the session and out of it.

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