Minuteman Press Bath has joined the international ‘Bounce Back’ initiative to help businesses get back on their feet.
The printing franchise set up a free community website, Bounce Back Bath and NE Somerset, where businesses could promote themselves for free. David Ghent, Managing Director of Minuteman Press Bath, said that the scheme had already attracted plenty of local businesses.
“Today, the Bounce Back programme has become a growing community movement with over 200 participating businesses and partnerships with local organisations. We all have one common goal, which is to help the entire community come together and bounce back.”
He revealed how his branch implemented the initiative by sending out materials including a product catalogue, ‘Bounce Back Bath’ window cling and a Covid-19 prevention and awareness poster.
“We launched Bounce Back Bath and the first thing we did was call our clients and let them know we are offering a free service to support them. I also approached contacts through LinkedIn and social media, especially when we saw that they were opening. We received great feedback and what we do is every time a new business signs up, we create a graphic and post it on social media and we also send them official welcome packs.”
David said that the campaign has been so successful that other local businesses have come on board to help.
“The Bath and North East Somerset Council has co-branded some of our materials with us and the Bath Business Improvement District (Bath BID), were really keen to get on board. We are now partnering with Bath BID on a special Bounce Back Art Competition to help people rediscover Bath and the amazing community we have here.”
Mark Jones, Minuteman Press International Regional Vice President for the UK South Region, congratulated Dave on the success of his efforts.
“It is incredible to see so many people, businesses and groups working together in Bath and NE Somerset to help people rediscover their community and support each other. That is exactly what Bounce Back Bath / NE Somerset and Bounce Back UK as a whole is designed to do, and I commend Dave and the team at Minuteman Press Bath for taking the free programme and bringing it to such great heights.”
Sophie Cole, Point Franchise ©
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