Minuteman Press has been providing a valuable service for nearby businesses in Philadelphia.
The owner of the regional franchise unit, Jude Arijaje, who also runs a branch in Bala Cynwyd with his son Mejire, has been working throughout the pandemic. He’s been able to provide essential items like new signage and menus for businesses adapting to different ways of operating, and help local non-profit organisations with their marketing.
“Right now, many local businesses need to get the word out to their customers that they are open and operating. We have seen high demand for direct mail postcards, directional signs and signs in general that say ‘WE ARE OPEN’ or ‘WE ARE HIRING’, which is encouraging to see. Custom branded apparel is another capability of ours that continues to be big for us.”
Jude has been a Minuteman Press franchisee since 2008, and has become a member of the company’s Million-Dollar Circle for reaching annual gross sales of over $1 million. Jude’s sign franchise business also provided political printed products during the 2020 election season.
Today, Jude believes the signage sector has a strong future.
“Print is never going to go away, and the pandemic affirms this… We might have to do business in different ways, but printing is always able to adapt.”
“My message to other local business owners would be to work harder, work smarter and try to connect with customers in a different way. If you don’t adapt to the current needs (and communication tools) of your customers, then they won’t know who you are or how you can help. The climate has changed with the pandemic and we help our clients understand that.”
Jude praised the Minuteman Press franchise team and the support it provides. Throughout the pandemic, he has maintained contact with the Philadelphia Regional Vice President Rich Hornberger, who has delivered valuable support.
“Jude is a consummate professional who cares about his community. Hard work pays off, and Jude is a prime example of that.”
Alice Tuffery, Point Franchise ©