Europcar changes its name to Europcar Mobility Group in rebranding drive
Europcar has decided to change its name to Europcar Mobility Group to reflect its changing brand identity and the ongoing transformation of the services it provides.
Europcar began its life as a hire-car service, but since 2014 the company has been diversifying into new areas of business. It’s also been concentrating on increased international growth and addressing new car rental use cases. Now Europcar sees itself as a global provider of mobility solutions, offering its customers a wide range of services beyond car rental including chauffeur services, van and truck rental, car sharing and peer-to-peer car sharing.
Over the past few years Europcar has acquired a number of smaller firms, including European start-up car share firm Ubeeqo, chauffeur provider Brunel, scooter sharing start-up Scooty, peer-to-peer car sharing firm Snappcar and other European car hire firms. This has allowed the company to expand its services while still continuing to strengthen its original car hire service, aiming to provide mobility solutions whatever customers’ budget or needs.
Caroline Parot, Europcar Mobility Group CEO, explained why the company has chosen to expand its range of services.
“Our customers’ expectations and needs are rapidly evolving, and we all know now that the traditional model of owning a car doesn’t fit-for-all anymore. In this context, there is a clear need for global mobility providers, making people’s lives easier. We want to be the preferred ‘Mobility Service Company’ by offering attractive alternative solutions to vehicle ownership.”
She added that its position as a company with “renowned expertise in fleet management” will allow Europcar Mobility Group to “sustainably create value and growth” in the group. Its new name is seen as a better expression of what the company is trying to achieve and will allow it to add new companies to the group as they further expand into the mobility solutions world.
The new name will be rolled out over the next few months across Europcar’s 3835 global locations, including its 200 UK locations.
The Editorial Team, Point Franchise ©