Across the UK, the popular Italian chain launched a range of vegan dishes to celebrate Veganuary, many of which were created with the support of OGGS, an egg substitute brand.
In the words of Ria Tesia from Wales Online, discussing the partnership earlier in the month, “Bella Italia fans participating in Veganuary who might have been worried about missing out on dining at Bella Italia need worry no more. Diners at the popular restaurant chain can enjoy a brand-new vegan dish called CarbOGGnara. Based on the traditional carbonara, it is made with vegan pancetta and Scrambled OGGS, OGGS' latest innovation which is a plant-based egg alternative made from chickpeas.”
Ria continued, “Dessert lovers aren’t forgotten either. Those with a sweet tooth can tuck into Hot ChOGGlate Pudding which is also available now. Veganuary is the popular movement that has seen over 500,000 people in the UK go vegan for the month of January. These record-breaking figures suggest that the demand for egg alternatives is rising and sales of meat-free food in the UK are set to exceed £1.1 billion by 2024.”
Jocelyn Mostert, the thriving restaurant franchise’s Marketing Director, also commented on the company’s partnership with OGGS. She said, “We’re delighted to be featuring OGGS on our menus. Having a good range of vegan dishes on offer for customers has become so fundamental.”
According to Jocelyn, “Consumers are not used to compromising and nor do they need to. If we want to create sustainable change, we need to provide vegan dishes that not only taste like the traditional alternative but are also cooked in the same way.” To find out more about this ever-expanding Italian food franchise, head over to Bella Italia’s profile page, which you’ll discover linked above this article.
Lily Sweeney, Point Franchise ©
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