Constant innovation – and the British love of desserts – means that one of the hottest prospects for new business start-ups at the moment is a frozen yogurt franchise. Recent UK estimates of frozen yogurt sales in cafes, specialist retail units and from mobile retailers at festivals and events, suggest that between £35 and £40 million will be spent on the delicious treat this year.
As low and no-fat varieties - and an increasingly wide range of fruit and treat combinations - become available, demand for frozen yogurt looks likely to continue to grow. It even appeals to health-conscious customers as it can a high-protein, low-sugar and low-fat dessert. All of which of course increases the chance of having a profitable business if you go into the market at the right level.
Small stand-alone enterprises can get “frozen out” by the competition in this sector. This is largely due to the fact that frozen yogurt franchises benefit from the buying power of their parent companies, lowering the cost of equipment and supplies as well as auxiliary services such as insurance and training.
Added to that, the food service sector is one that inspires brand loyalty – consumers will actively seek out the brand names they trust on the high street. So having a frozen yogurt franchise provides an existing customer base as well as help finding the right location for your venture.
There are some great success stories; companies happy to share their proven business model and marketing outreach. This includes, for example, one of the leading players, Tutti Frutti Frozen Yoghurt. Other companies offering UK franchises include Smooy, Yogland and Llaollao.
If you can’t get enough of “fro-yo” and can clearly see the growth potential of a frozen yogurt franchise, get in touch. We can help you find the warmest lead for becoming your own boss.