The simple and delicious burrito is fast becoming a staple meal in the UK today, with burrito franchises such as Barburrito and Wahaca popping up all over the country. Between 2014 and 2015, the number of Mexican restaurants increased by 71%, demonstrating the strength of the Mexican food trend and the threat that these companies posed to more traditional fast food outlets such as McDonald’s, KFC and Dominos.
Pizza, burgers and fish and chips have been a part of the British diet for decades, and consumers are starting to demand ever more exotic and original flavours. For those with a penchant for spicy foods, burritos offer a new alternative to the traditionally spicy curry. Indeed, up to 17,000 curry houses are set to close over the next ten years due to healthy eating trends. The great thing about burritos is that they do not have to be unhealthy, as they can be loaded up with brown rice, low fat meats and plenty of vegetables to create something delicious and nutritional. The beauty of a burrito restaurant is that customers are able to build their own wrap with a wide variety of options available, and there are a huge number of different combinations for what is essentially a very simple meal. In this way, customers can continue returning, ordering something new and exciting each time.
The benefits of getting involved with a burrito franchise is that it is becoming a well-established and booming market. You will also receive advice on how to effectively market Mexican food and its quirks, as well as receiving the operational support needed to run a burrito bar. Mucho Burrito, for example, is a franchise currently offering potential partners the opportunity to use their corporate knowledge to get a new business off the ground.
If you are ready to take on an opportunity selling the best and most dynamic fast food product out there, get in touch today!
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