5 Advantages of Running an Ice Cream Parlour Franchise

Modified on - Published on

ice cream parlour

Do you have dreams of running your own ice cream shop? We’re here to tell you why this is a great business move, and how you can get involved in a profitable ice cream parlour franchise.


Brits love their ice cream. Whether it’s a refreshing Magnum on the beach or a scoop of Ben & Jerry’s in front of the television, we enjoy the indulgent treat on a range of different occasions. Over the years, new and exciting ingredient combinations have emerged, in line with industry trends. But there’s much more to being an ice cream vendor than serving up favourite flavours. Let’s run through the top five advantages of joining an ice cream parlour franchise.

Advantages of running an ice cream parlour franchise unit

1. Brits love ice cream

We’ll take a closer look at the popularity of ice cream later on, but it’s safe to say we love the cooling treat here in the UK. It comes as Italian gelato, American soft-serve and ice cream ‘scrolls’, it’s served in cones, on sticks and in tubs, and it can be eaten all year round.

What’s more, there are enough flavour combinations to suit even the fussiest of eaters. Options range from the standard vanilla, chocolate and strawberry to unconventional flavours like carrot, cereals, beer and even cheese (if you don’t believe us, take a look at this article!).

Also, in the modern age, people love to photograph their food – and ice cream is often incredibly ‘Instagrammable’. If you can make your products attractive, it’s likely your customers will aid your marketing efforts by sending out snaps and indirectly recommending your business to their friends and family.



2. It’s now become a year-round treat

While ice cream companies used to be seasonal businesses, there’s now a market for the delicious snack all year round. Vendors operating from a van often set up shop at popular events, while entrepreneurs who run an ice cream kiosk can benefit from consistent sales at venues like shopping centres and cinemas.

You’ll also be in a great position if you sell products to supermarkets and other retailers, as many people buy ice cream in the shops to enjoy as a dessert at home. Whether they’re enjoying it on its own or to top off an apple crumble, for example, consumers buy ice cream all year round, regardless of the weather.

3. You can find your niche

There is a huge variety of different kinds of ice cream – and more are being invented as time goes on! Where once the ice cream market was fairly narrow, the term now covers a wide range of products. From sorbet and frozen yoghurt to sugar- and dairy-free options, there are plenty of sub-categories in the ice cream sector.

By specialising in one or two sub-categories, you can make sure you provide a fantastic product to a specific customer base. Finding a niche is a great way of making a mark in a competitive industry, so if you can offer a better product than your neighbour, you’ll be able to develop a profitable business.

4. You can capitalise on market trends

The food industry in particular sees a lot of trends. As consumers document their most recent purchases on social media, others become keen to try out certain products, creating demand for innovative, new foods. By tapping into market trends, you can make sure you’re selling the ice cream products people are looking for.

Here are just a few examples of some of the biggest ice cream trends in the past few years:

  • Rolled ice cream made by pouring the ingredients onto a cold metal plate and scraping them into scrolls
  • Bubble waffle cones filled with ice cream
  • Dairy-free and vegan ice cream
  • Black ice cream made with activated charcoal
  • Flavours like matcha and – the drink of the moment – gin and tonic

5. You can choose the right franchise for your ambitions

Ice cream parlour franchises come in all shapes and sizes. For example, Creams café sells “big, flamboyant desserts” from 1950s-style diners. Customers can choose between sundaes, waffles, crepes and desserts piled high with indulgent scoops – or just order ice cream on its own.

Meanwhile, The Incredible Ice Cream Company sets up eye-catching food bars in shopping centres, tourist attractions and private events across the UK. Visitors choose their cone and ice cream, and garnish it with their own choice of delicious toppings.

When you’re deciding which ice cream parlour franchise to join, you’ll probably be able to find one to suit your requirements. Opting for a mobile ice cream business may give you more choice over your working hours, for instance. On the other hand, a high street café will give you the chance to benefit from passing customers all day long.



The current state of the ice cream industry

In the UK, ice cream generates around £450 million for the economy every year. Between 2014 and 2019, the market grew by 1.7 percent annually, as more and more people took advantage of the many businesses selling the tasty treat. From food trucks to shopping mall kiosks and dedicated gelato cafes, there are plenty of options for budding entrepreneurs hungry for a bite of the market.

One of the most significant recent changes in the food industry has been the introduction of delivery services. People love to order their favourite meals and snacks right to their doorstep. By starting an ice cream parlour with a delivery division, you can safeguard your business against future economic instability. When people can’t get to their nearest café or would rather stay tucked up at home, you can keep sales up by taking your products to them.

Running your own ice cream parlour franchise unit

If you want to become your own boss and sell delicious ice cream to eager customers, why not take a look at our catalogue of investment opportunities? We’ve collected some of the best ice cream parlour franchises to help you get started.

>> Read more articles on the Ice Cream sector

These articles may interest you

Q&A: Does Caremark Franchise in the UK?

If you’d like to start a home care business and help people [...]


Q&A: Does Jasper's Franchise in the UK?

If you’re interested in starting a catering services franchise, [...]


Q&A: Does Waterbabies Franchise in the UK?

If you love the idea of working with children and supporting families in [...]


What is a Franchise Consultant?

The world of franchising holds enormous potential for current and [...]


BUYING A FRANCHISE RESALE

Q&A: Does PestForce Franchise in the UK?

Pest control businesses offer a vital service and there’s money to [...]


START A BUSINESS

14 Things to Look for in a Franchise Lawyer

Whether you’re converting your independent business into a [...]


LEGAL ISSUES IN FRANCHISING
Did you enjoy this article? Please rate this article
Average rating 5.0/5 based on 1 vote
These franchises may interest you
Brokerplan franchise

Brokerplan

The UK's No.1 Commercial Finance Network

A Unique Opportunity to Launch Your Own Commercial Finance Brokerage

Read more ›
Minimum investment
£5,995
Finance
Request
information
Agency Express franchise

Agency Express

Agency Express is the UK’s largest provider of professional estate agency board services

Read more ›
Minimum investment
£12,500
Van Based
Request
information
Jackson Fire and Security franchise

Jackson Fire and Security

Secure your future in a business everyone needs

This is a management franchise. Part of your role will be to recruit and manage a team of qualified [...]

Read more ›
Minimum investment
£39,500
Personal & Home Care Services
Request
information
Luv4 Marketing franchise

Luv4 Marketing

All businesses want Lead Generation and with the Luv4 Marketing Franchise you have the tools to deliver exactly that.

From marketing services including SEO, PPC, Website, Social and online training, you have the full [...]

Read more ›
Minimum investment
£10,000 +VAT
Business & B2B Services
Request
information
Platinum Property Partners franchise

Platinum Property Partners

Platinum Property Partners is the world’s first property investment franchise. They assist you in [...]

Read more ›
Minimum investment
£300,000
Estate Agency & Property
Request
information

0 Comments

Post a comment

Characters remaining: 250