Q&A: Does Sandler Training Franchise in the UK?

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Sandler training franchise

Sandler Training is a sales training and consultancy company, delivering value to sales managers and businesspeople across the UK. Partner brands include Evernote, Harvard Business School and LinkedIn. But does Sandler Training franchise in the UK?


Sandler Training is a globally renowned training franchise. Thriving in its field, the company prioritises long-term client relationships and seeks to transform mindsets and approaches. As a Sandler Training franchisee, you’ll be able to tailor your experience, working with a huge range of clients from large multinational companies to SMEs (small to medium enterprises). 

Does Sandler Training franchise?

Yes, Sandler Training does franchise in the UK. The network welcomes franchisees, and the franchisor team will work with you in order to develop a franchise business plan that matches up to your ambitions and goals. If you’re looking to become your own boss, help other business-minded people and make a profitable investment, Sandler Training might suit you perfectly.

History of Sandler Training 

Established in 1967 by namesake David Sandler, Sandler Training specialises in training programmes, training resources and sales solutions. At the time of founding, David developed a unique sales technique and psychological methodology which he named the Sandler Selling System. The Sandler Selling System is still a fundamental feature of the business, though in over 50 years, it has been refined and developed to be the best that it can be.

The Sandler Selling System forms the basis of all the training that the franchise provides today, and a range of Sandler training certifications can be achieved in bronze, silver, gold and master tiers. These certifications are respected and recognised in the global business community, and the franchise now has over 300 franchisees providing training services across 30 different countries. 

As the world’s largest business coaching company, Sandler Training aims to transform companies and businesses by driving their sales figures up and instilling leadership qualities. With so much expertise and experience, there’s no better place to turn for sales training. The B2B franchise works with teams of all sizes, in all kinds of industries, providing a well-rounded programme of support that leaves business owners feeling confident and ready to achieve. 

For more than 50 years, [Sandler has] taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped thousands of salespeople and sales managers take charge of the process. Unlike other training providers that offer quick fix one or two-day courses, Sandler is all about reinforcement to deliver long-term behavioral change.
—Sandler Training 

Starting a Sandler Training franchise unit

If you choose to invest in Sandler Training, you’ll become a Sales Consultant with the franchise, and you’ll work to provide your clients with a range of sales training options, including private training, corporate training, executive coaching, sales advice and consultancy, and leadership training.

As a franchisee, you’ll also have access to a range of flexible development opportunities within a growing market. The proven business model of your franchisor will set you up for success, and you’ll be able to create a working life that fits your preferences and earns you profits. Use an investment with Sandler Training as a vehicle to reach your financial goals. 

Build multiple passive income streams, and benefit from the knowledge of an inclusive network of business leaders like yourself (your fellow franchisees). Grow and develop as a person, pushing yourself to new heights, and scale your business in a flexible way that suits your lifestyle. Most of all, benefit from the emotional rewards of knowing that you’re supporting another businessperson like you as they pursue bigger and better opportunities with your help and guidance. 

Everything you need to know about becoming a Sandler Training franchisee...

Becoming a Sandler Training franchisee

Interested in starting a Sandler Training franchise? You’ll be pleased to know that no previous experience is necessary for franchisees. It would, however, be advantageous, so any experience that you do have is a plus. 

The ideal Sandler Training franchisee would have drive, determination, and a strong desire to succeed. They would understand the basic principles of business management, communicate well, and demonstrate a commitment to the franchise’s development.

How much do you need to invest?

To become a UK franchisee with Sandler Training, educating and improving businesses across the country, you’ll need to make a minimum investment of £55,000. After two years, the expected revenue of a new franchisee is £100,000, with a high profit margin of around 60%. 

If you can’t invest this amount upfront, consider taking out a loan. Most UK banks are willing to lend between 50-70% of start-up costs to would-be investors with good credit histories.

What do you get for your investment?

In return for your investment with Sandler Training, you’ll be entitled to a large amount of guidance and support, which will be detailed in your franchise agreement. You’ll be given:

  • Permission to operate under the Sandler Training name and utilise its trademarks

  • An eight day course, covering franchise management and the Sandler Selling System

  • Invitations to three business conferences a year

  • Access to plenty of other year-round networking opportunities 

  • Access to a wide array of resources in order to facilitate self-study

  • The help of a talented research team on the pulse of sales sector developments

  • A range of marketing materials and all the advertising guidance you need

I wanted to run my own business, but I still wanted to be part of a world-class organisation and a business that allowed me to scale. That is what Sandler has offered me.
—Chris Ginnelly, Sandler Training West London

A business coaching franchise could be your next step

As a Sandler Training franchisee, you’ll be provided with a fantastic opportunity to get involved and make a difference for businesses small and large. If you’re interested in making an investment, don’t hesitate. If franchising is an interesting prospect, but Sandler Training doesn’t feel like the right fit, browse a huge range of franchising options via Point Franchise’s UK franchise directory.

>> Read more articles on the Training sector

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