Having the right marketing strategy is at the core of every business’ growth strategy. And, while marketing can seem a specialist field, there are some key things every franchise business should look to do. So when it comes to marketing a van-based franchise, here are some pointers.
When it comes to thinking about a marketing strategy, it can be easy to get sidetracked on to focusing on the wrong details. Marketing can be both some of the more obvious, data-driven insights while also being some of the more traditional and experimental things. When done right, marketing can propel your business to another level, so if you’re starting your own van-based franchise, you need to pay close attention to your marketing.
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How to market your van based franchise
With the right knowhow, marketing doesn’t need to be a specialist area or an unending maze. There are some quick and simple ways to quickly set about marketing your van-based franchise in the right way, so here are 5 of our top marketing tips.
1. Think outside the box
Many of the most successful marketing campaigns in the last few years have started life as an obscure thought in a creative mind. No matter how strange, different or outside the box a strategy might sound, it could be the right thing for your business.
Your individuality is your strength, so whether you’re a small team or have a fully-fledged marketing department, don’t be afraid to be creative. You don’t want to look like a cookie-cutter business with the same ideas and campaigns as everyone else, so give your creativity license to roam.
If you’re starting from scratch, have a look at some of the fundamentals of becoming a marketing pro as a good place to jump in. If you’re looking for social media marketing advice, we’ve also got some big tips that you’ll need to know to get a truly effective campaign going.
2. Get the right software
All this being said, there’s no doubt that any successful marketing strategy will need to be backed by the right insight-generating software. This doesn’t necessarily mean a heavy investment on your part, and your franchisor will likely already have the majority of your marketing ready to go, but if you really want to reach the right customers, you need to know what’s working.
Data-driven marketing is the approach of optimising brand communications based on customer information. Data-driven marketers use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI).
Marketing has come a very long way in a short space of time, meaning that copying and pasting strategies between campaigns and hoping for the best won’t cut it. You need to know how to reach your customers, whether you are reaching them or not, and what you need to do to reach them more efficiently.
3. Take on feedback
The right data-reading software can get you so far, but nothing beats feedback from potential customers themselves. On all your social media and online channels, make sure that your contact details are easily accessible and accurate as getting the most feedback possible can only be a good thing for your business.
To encourage more feedback, you could consider offering willing customers additional incentives to encourage more people to give their own thoughts. Whether it be a future discount or a voucher elsewhere, the more direct input customers have to your business, the stronger your franchise will be.
4. Use your franchise network
As a franchisee, you have the support and expertise of like-minded franchisors at your disposal. If you’re facing challenges and need advice on how best to go about overcoming them, you are at liberty to speak to more experienced franchisees on how to do exactly that. In fact, having such a dedicated support network is one of the biggest advantages to running a franchise business.
And it’s not just experienced franchisees you will be close to. Lots of big franchises are always on the lookout for exciting and ambitious new franchisees, so you’ll only be one of many new franchisees. When you’re a smaller or more independent business, you face the challenge of going it alone – as a franchisee, there’s always somewhere to turn for help.
Our franchisees are never alone in their franchise journey as the team are only a phone call away with help and advice.
- Agency Express
As a local business, it’s always great to give something back to your local community. So, whether it’s a sports team, event or community gathering, consider putting your name up in lights with a sponsorship.
This may directly generate some leads for you, and it may not, but it will always get people talking about your business. Raising your reputation through ‘word-of-mouth’ marketing is one of the most profitable ways for businesses to market themselves, so this is definitely something to consider if you’re looking to market your services on a social basis.
92% of consumers will believe a recommendation from friends and family over any other type of advertising. That simple statistic casually hides one of the most powerful truths in marketing: Your biggest marketing asset is your existing customer base.
>> Read more:
- What is the Marketing Fee and Why is it Necessary?
- Developing an effective franchise marketing plan
- Try Out These 8 Outside-the-Box Marketing Ideas to Grow Your Business and Engage Your Customers
- 10 Tips for Building Truly Effective Social Media Marketing Campaigns
- Franchising 101: 8 Essential Marketing Strategies for Promoting Your Business
- Franchising 101: 6 Tips for Building Customer Loyalty Through Marketing
Now it’s your turn to market your own business
Marketing is an elusive and experimental part of any business’ growth strategy, but when it’s done right, you can very quickly start seeing big profits. However you choose to pursue your own marketing campaigns, this article has hopefully given you a few important pointers for where you could start investing your marketing resources. Now, it’s your turn.
If, after all of this, you’ve decided marketing probably isn’t the right industry for you, it might be time to have a look at the UK franchise directory. You can search through each sector and opportunity individually to find the right franchising opportunity for you.
Elliott Fudge, Point Franchise ©