As trends for fresh, natural products ramp up along with dietary trends such as veganism, the juice industry is enjoying considerable growth. Juice franchises in particular are profiting as the demand for juice bars demonstrates young people's need for somewhere to socialise and unwind, with a beverage which will benefit their health.
Changing drinking habits have been recently documented in the young, with over 25% of 16-24 year olds claiming that they do not drink alcohol [https://www.theguardian.com/society/datablog/2017/may/06/more-than-a-quarter-of-young-adults-in-the-uk-do-not-drink-alcohol-in-data]. While this presents a problem for the alcohol industry, opportunities remain to plug this beverage gap for young people. Although coffee franchises such as Starbucks and Cafe Nero might seem like obvious places for teetotal young people to spend their cash, juice bars offer interesting new spaces for them to head to. The décor and food and beverage options offered by popular coffee chains are quickly becoming outdated, so the onus is on juice bars to introduce fresh new options.
Juice bars such as Joe and the Juice, now operating across Europe and the US, is just one example of smart marketing. The stores have fresh fruit on show, letting customers know exactly where their juice is coming from, and the décor is modern and spacious.
Following in the footsteps of stores such as Joe and the Juice could become a lucrative reality if you have the passion to make a juice franchise work. Indeed, the simplicity of the products you are selling make it a great way to be creative with marketing and business strategies. Supported by a franchise, you will be able to feel financial security and have the advantage of instant recognition. If you are setting up a new juice bar in a small town, this recognition could be great as it gives customers a sense both of novelty and security.