TruGreen franchise

Min investment
£8,400 +VAT


TruGreen franchise

Professional LawnCare

Lawn and garden maintenance isn’t a job to be taken lightly.

Minimum investment
£8,400 +VAT

Funding support

Total investment
£28,000 +VAT

Franchise fees

Business type

Expected revenue after 2 years

Minimum investment
£8,400 +VAT

  • Operating fee:
  • Advertising fee:
    £42 p/m (after first 6 months)
  • Royalty fee:
    10% of turnover
  • Average floor space:

About TruGreen

TruGreen are looking for new franchisees - join a franchise where 70% gross profit can be achieved on every job!

As a TruGreen franchise owner, you will be responsible for transforming customers’ lawns through care treatment programmes. This year-long venture will also involve management activities that are in line with owning a multi-van operation. There will always be opportunities to grow your franchise, including managing your own fleet of branded vehicles.

While every TruGreen customer is different, they all share the same desire of wanting to keep their lawns in pristine condition. Always keep in mind that what might suit one customer might not suit the next. You will always have to be flexible in your approach by offering a fully tailored service.

Positive customer referrals and accolades will help you to grow your business quickly. This focus towards customer service is one of the ways TruGreen franchise owners can separate themselves from the competition.

Some of your lawn care treatments will involve:

  • Scarifying and raking
  • Aerification
  • Weed and feed
  • Eradication of moss/algae/weeds from paving
  • General clearing
  • Garden maintenance

Other management activities will involve:

  • Online and offline marketing
  • The purchasing of materials
  • Office administration
  • Lawn inspections
  • Corresponding with customers via phone and email
  • Recruiting and training staff

Running a TruGreen franchise offers you the chance to run a successful business while still enjoying the benefits of being your own boss.

Training and support provided

TruGreen’s franchise training is designed to match up to your existing level of experience. For example, if you are an experienced landscape gardener, you will not be required to undergo the same level of training as someone who is new to the industry.

All franchisees, however, will be required to undergo a two-week training academy. Here you will be taught general business basics such as:

  • Online and offline marketing
  • Sales techniques
  • Accountancy
  • Customer service
  • Health and safety requirements

Along with this, you will also earn a Pesticide Application qualification from the National Proficiency Council (NPCT) and brush up on your knowledge of lawn care.

As we touched on above, there is extra training and support available for those that need it most. That includes one-to-one training and additional learning seminars. What’s more, we also offer all franchisees the opportunity to take refresher courses throughout the year.

You will be assigned your own TruGreen Network manager that you can contact for advice seven days a week. Every manager has a minimum of 30 years of experience in the garden maintenance industry, making them the ideal person to turn to should any questions or issues arise.

All TruGreen franchise owners receive:

  • Continual training
  • Technical guides and reports
  • Business development plans
  • Management support
  • Equipment
  • Marketing know-how and materials

The ideal TruGreen franchisee

If you have the desire to run your own business, have great communication skills, can maintain a solid network of clients, and are interested in horticulture —then Trugreen is the next best step for you! We are a low-cost brand that requires less than £30,000 to start operations, and 70% of this can be funded by a major bank interested in our business. Overall, we are looking for individuals who love working outdoors, are willing to learn or business model —although we don’t require franchisees to have prior experience in grounds keeping— and can commit to upholding the quality service we pride ourselves on.

TruGreen's history

The company was founded in Michigan, USA in 1973. Trugreen was acquired by ServiceMaster in 1990 and began expanding in the UK. Today, we have over 60 successful franchisees in the UK alone and have continued to evolve along with the industry.

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