The Butcher franchise
Since 2012, THE BUTCHER has been shaking up the burger establishment with the best award-winning burgers in Amsterdam. Now, this haute fast food franchise is going global and you could be the perfect franchisee.
Average floor space:
300 – 2,000 sq ft
About The Butcher
Since 2012, THE BUTCHER has been shaking up the burger establishment with the best award-winning burgers in Amsterdam. Now, this haute fast-food franchise is going global and you could be the perfect franchisee.
The brainchild of serial entrepreneur, Yossi Eliyahoo, this stylish, urban, fast-casual franchise already has some industry-leading locations already thriving in locations such as Berlin, Ibiza, The Hague, Manchester and of course, the flagship restaurants in Amsterdam.
Post-lockdown research shows that burgers are one of the top three most ordered items on any menu, that 70% of consumers are willing to pay for a more premium burger option and that almost 60% of consumers are willing to pay to upgrade their burger in some way.
Using its unique burger recipe and specialist ingredients, THE BUTCHER is best positioned to benefit from the trend towards premium burgers: THE BUTCHER only puts together the most creative, best-tasting burgers, featuring quality, locally-sourced fresh vegetables, its special signature sauce, its homemade semi-brioche bun, and the best, leanest meats around. THE BUTCHER is also proud of its own popular take on vegan burgers. With so much success already pouring in through the door, it’s easy to see how this franchise has quickly become a leading player in this competitive market.
As soon as you sign on the dotted line with this franchise, you’ll immediately have access to a turnkey operation that, through the expert training and support of the franchise, will provide you with:
- THE BUTCHER’s secret recipes
- Cutting-edge interior design
- Durable kitchen equipment
- Quality functional designer furniture
- Branded packaging specifically designed for take-out and delivery
- Negotiated supply lines
- A full array of marketing assets and techniques
- The proven international experience of the franchise’s parent company The ENTOURAGE GROUP at your disposal.
All of which is perfectly geared to help you run the perfect burger bar operation. This franchise operates with a food hall business model of between 300 and 500 square feet, as well as a traditional, street-facing restaurant format of circa 1,000 sq ft minimum. THE BUTCHER operates with limited service where customers order at the bar, and then collect the food when ready from an open kitchen. This kind of model, which blends front and back of house helps you get the best, most efficient service possible, distinguishing THE BUTCHER from other better burger offers.
Training and support provided
Training and support are on-hand to help develop both you and your staff even after you’ve opened your doors. You’ll be trained on everything from:
- THE BUTCHER’s mission, values and its market positioning
- Making the perfect BUTCHER burger
- Serving it THE BUTCHER way
- Seizing all opportunities to expand the restaurant turnover
- Planning stock, shifts and all other inputs efficiently to turn sales into profits
- Using THE BUTCHER technology
- Keeping the team engaged and productive
- Running local marketing and PR, with THE BUTCHER’s support
- Establishing the first location and get in a position to pursue sustainable growth
Whether you’re an experienced franchisee or new to running a business entirely, the support never stops. You’ll never be alone, so whatever your needs and requirements, you can count on dedicated training and mentorship visiting you regularly for the life of your franchise.
The ideal The Butcher franchisee
THE BUTCHER is on the lookout for the right franchisees who can take the business forward, using their own experience and expertise. The ideal franchisee will have:
- Full understanding of THE BUTCHER brand proposition and its market potential
- Sufficient financial backing to establish the first location without external funding
- An appetite to scale the business sustainably
- Good business sense
- The ability the manage, organise and delegate to a team
- Good numerical skills
- A basic understanding of the commercial property market
Typically, approved franchisee profiles are:
- Existing hospitality companies and family businesses
- Landlords of prominent restaurant property
- Multi-unit franchisees of other food brands seeking diversification
- Former F&B management professionals
If you think that you could be the ideal franchisee for THE BUTCHER, you’ll need to make a minimum investment of £150,000, with additional financial support on offer. Depending on your credit history, you may be eligible for some advantageous start-up loans from major high street banks that will cover up to 50% of your costs. While the final cost of your franchise business will depend on the scale and location of your franchise, there are options.
The Butcher's history
The Butcher’s parent company THE ENTOURAGE GROUP is an unrivalled hospitality empire, renowned for creating internationally acclaimed food and beverage concepts across the world. Their wide range of expertise has been cultivated extensively through years of hospitality management, operations and fine dining experience. Owners and founders Yossi Eliyahoo and Liran Wizman, along with the group’s CEO Stephanie Pearson, inspire THE ENTOURAGE GROUP to continually set the new standard for modern hospitality. Due to the success of the group, founder Yossi Eliyahoo was awarded ‘Hospitality Entrepreneur of the Year’ in the prestigious Entrée Hospitality Awards 2015.
Yossi Eliyahoo’s brainchild THE BUTCHER has seen the light in 2012 with the opening of the Albert Cuyp restaurant and its K.I.Q secret kitchen. The success of this first high-end burger bar in Amsterdam led into the opening of THE BUTCHER West (2014), food truck THE BUTCHER on Wheels (2016), THE BUTCHER Berlin (2016), THE BUTCHER Nine Streets (2016), THE BUTCHER Social Club (2016), THE BUTCHER Ibiza (2017),THE BUTCHER Mall of the Netherlands (2021), THE BUTCHER Manchester (2021) and the upcoming THE BUTCHER Milan.
In just a few years, THE BUTCHER transformed from Amsterdam born concept to an internationally known brand. A brand ready to take the cities of our modern world.
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