Veeno Announces Massive Expansion Plans

Veeno franchise
Veeno The Italian Wine Cafe

Veeno Italian wine café is a UK-based deluxe Italian wine bar chain

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03/10/2017 08:00 | Food

The team behind the Italian wine café group, directors Andrea Zecchino and Nino Caruso, announced they are set to open 80 cafes across the UK by 2019. Veeno’s first venue was launched in Manchester in 2013 and shortly after opening a fifth wine café, they sprouted others in Bristol, Edinburgh and Harrogate, North Yorkshire. The acquisition of these three new premises served as a catalyst for growth that would include 10 more venues by 2016.

Veeno wine café group was born from the pair’s passion for the Italian ‘Aperitivo’, the Italians version of after-work ‘happy hour’, a ritual of drinking fine Italian wines expertly paired with meats and cheeses imported from Italian producers. Nino’s family vineyard in Sicily, Italy produces all of the wines featured on the wine list which allows them to ensure the high-quality of the wine whilst keeping logistics costs down and customers get to enjoy great-quality wines at very affordable prices. With sites in Manchester, Leeds, York, Liverpool and Nottingham Andrea says: “We want to be in the most important cities of the UK. We think Bristol, especially the Temple Quay area, is a new area of the city with exciting plans for the next few years. “Edinburgh is a big market with a lot of competition and we need to be there to bring the Veeno brand to a national level. “Harrogate is smaller, but it’s the perfect niche market to promote a high-quality food and drink offer.” Funded by individual investors, a number of business angels and Master Key Group, a second company owned by the dynamic duo which is responsible for interior design, fitting and graphics, Veeno is bulldozing further capital to meet a massive target of 70-80 shops by 2020. Speaking on behalf of the group’s solid grounds that supports such rapid and gargantuan growth, Andrea says: “We have worked hard in the past months to create an organisation that can support the growth into the future.

“This means working on systems, processes and procedures that will be crucial to manage and drive the expansion. We want to replicate our successful concept without compromising on the quality of our products and services and without losing efficiency.” When asked about their success, Nino adds: “It’s amazing how local communities welcome us everywhere we open, I’m honoured to bring a little piece of our Italian home to the UK and can’t wait to share that with the rest of the country.”

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