See The Future Clearly With A Boots Opticians Franchise.

22/02/2018 08:00 | Start a business

Boots Opticians Franchise information

Opening a franchise with this high-street brand boasting over 30 years of experience in the franchising industry is an opportunity not to be missed. Now recognised as the biggest and most reputable retail optical franchise in the UK, Boots Opticians is an exciting company to partner with.

Youll get the chance to combine your clinical and business ownership ambitions with the many benefits that come from being part of a market leading brand.

This is a fantastic franchise business opportunity to trade under one of the most reliable and respected brands within the optical market. So, if youre interested in finding out more, heres some information about owning a Boots franchise.

Whats required?

Boots Opticians are seeking clinicians who want to establish a long-term and successful career with the brand. Prospective franchisees should have a passion for offering the best possible level of care for their patients while building relationships and loyalty within the local community.

An entrepreneurial spirit is vital for those with a desire to run their own practice (or even group of practices within a geographical area).

Joining process

The Boots franchise support teams will help guide you through every step of the process and beyond.

Once youve decided that this is the franchise business opportunity for you, you can request a call back with a Franchise Portfolio Manager. During this initial call, you can ask any questions that you have and provide details of your experience within the optical industry.

Next, youll attend a selection centre and prepare a business plan presentation demonstrating why Boots should partner with you. Following some personal checks, the Boots Opticians Operating Committee will give their approval for you to become a franchisee.

When youre on board, youll receive the following support to set up your business:

  • Development of a business plan to secure finance
  • Property and lease negotiations

Design and management of shop fits

  • Product selection and merchandising
  • Local marketing campaigns
  • Implementation of computer and IT systems

Now that your business is ready for trading, youll continue to receive support to ensure you get the best out of your franchise:

  • Financial management and cost control
  • Implementation of systems and processes
  • Driving business performance
  • Staff training and development
  • Local marketing support and promotions

Youll also receive initial and ongoing training based on your individual needs. As well as classroom-based training, you'll get to spend time with existing franchisees so that you can see first-hand what is required of a Boots franchisee.

Case study

Sonia Talwar had worked in a number of Boots Opticians over many years to gain as much experience about the brand and its values as possible. In November 2016, Sonia took the step of opening a franchise in Mere Green, near Sutton Coldfield in the West Midlands.

Sonia always knew that this was her ultimate ambition as the focus that Boots Opticians placed on the customer and the service that they receive resonated with her. As Sonia was becoming a franchisee for the first time, she was understandably a bit nervous, but she was pleased with the support that she received throughout the whole process.

From the time Sonia chose her unit, through the design and layout of the practice and on to the launch of her new franchise, Sonia was reassured continuously that opening a Boots franchise was the right thing for both her and the local area.

Financial information

Obviously becoming part of a franchise business opportunity of this scale, significant capital will be required. Here are some of the primary costs of opening a franchise with Boots:

  • The franchise fee is £10,000 which is your licence to trade in an agreed location for 20 years.
  • Shop fit for a new franchise of between £160,000 and £210,000 dependent upon the size of the practice.
  • Stock costs of £20,000,
  • Legal fees of £10,000
  • IT hardware and installation of £20,000
  • Optical equipment for a minimum of one consultation room and pre-screen area of £40,000 purchased from Boots Opticians' preferred suppliers.

This is a total investment of approximately £260,000 - £310,000.

An element of working capital may also be needed to cover additional cash flow (detailed in your business plan.)

There will be ongoing fees too which include a monthly service fee percentage based on net sales for the rights to trade under the Boots brand name. There will also be a contribution towards the cost of services used within Boots Opticians like national advertising and promotions, maintaining the IT systems, etc.

Franchise models

There are three ways that you can become a Boots Opticians franchisee:

1. Buy an existing franchise

If existing franchisees are looking to sell their practice, Boots can introduce you to them. The advantages of buying an existing business are that you'll have access to a ready-made customer base and youll inherit a team who have the relevant industry and local knowledge.

If it hasnt already been completed, there would be a requirement for you to perform a shop fit to current specifications within a year of buying the business.

2. Open a new franchise.

Boots Opticians have identified locations across the county deemed suitable for a new practice. If you decide to start a new franchise, Boots will be able to share information on the location of local customers through Boots Advantage Card data.

As well as helping you find the location, Boots will design the layout to meet the latest specification, manage the builders and deal with the local planners. This will enable you to concentrate on preparing you and your team ready for launch.

3. Convert an existing business

Boots Opticians will also consider the purchase of an existing opticians business if its in a location where the Boots brand isnt yet established.

This is an excellent opportunity for any existing opticians who wish to benefit from the recognition and reputation that comes from being part of the Boots brand. The location and profitability of the practice will need to be taken into consideration, but could potentially be an ideal solution for both Boots and the prospective franchisee.

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