There’s no doubt that we’re living in a digital age. According to the Office for National Statistics, 89 percent of UK adults have used the internet in the last three months, a figure which rises to 99 percent when considering 16 to 34 year olds. Just 8.4 percent of the population have never used the internet, compared to 17.5 percent in 2011. It’s unsurprising then that e-commerce sales in the UK equalled £586 billion in 2017.
The notable growth of e-commerce in the UK last year was driven by the continued rise of m-commerce. Figures presented by the Office for National Statistics suggest that by December 2018, online sales accounted for 20 percent of all sales in the retail sector, rising from just six percent almost a decade ago in January 2009.
According to the IMRG Quarterly Benchmarking Report, 54 percent of all retail online sales in the UK are now made on mobile devices. With the ways in which people use and interact with the retail industry constantly evolving, businesses that want to stay ahead of the game or even survive must adapt to meet the requirements of their customers.
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Rise in the online marketplace
With so many consumers actively using the internet, and online shopping becoming more accessible and convenient with the rise of mobile internet sales, it’s no wonder that businesses are growing their digital presence.
The use of online marketplaces are enabling small businesses to attract new customers in unchartered international territory. This means that they can compete with much larger businesses in a way that they could never do in the real world. With 66 percent of small business owners revealing that finding new customers is a top concern (report by Constant Contact), taking advantage of the benefits the internet can offer is a no-brainer if small businesses can afford it.
Curating a website is only one of the many options open to business owners. Social media can hugely boost a business’ online presence, and create a space where customers can be kept updated of the company’s latest news, and even tempted into buying products with attractive photographs promoting the brand’s offerings. More than half of small businesses do not overlook this valuable tool, with 61 percent taking advantage of social media to develop marketing campaigns (Clutch.co).
In an industry that appears to be growing in value by the second, there are plenty of opportunities for savvy franchisees who are looking to get a piece of the action.
Activ Net Marketing is a digital marketing business that provides web design and marketing services across the UK. Helping other businesses that would like to benefit from an increased online presence, franchisees can tap into a lucrative business model. What’s more, those that choose to franchise with Activ Net Marketing also have the option to work from home either part or full-time, so there is plenty of flexibility to combine working as a business owner with family commitments or other responsibilities.
Those interested only need basic digital skills, but must be comfortable and confident approaching and collaborating with local companies to gain business. With a minimum investment of £9,995 franchisees can open their own branch of Activ Net Marketing, and gain access to a three-day training program providing an introduction to the products offered, and strategies and software used. Once they have completed training and got their franchise up and running, business owners can expect to make between £1,000 and £5,000 every month.
Become an expert in digital marketing
With so many businesses vying for original online branding that captures customers’ imagination and generates an increase in sales, Spoton.net offers potential franchisees the opportunity to join an established digital marketing company that offers web design for small and medium-sized businesses in the UK and Ireland that are looking to increase their online presence. Launched in 2003, this company has built on its own brand model and since opened 30 franchises across the country.
Becoming part of this business is fairly inexpensive, as those that are interested are required to make an initial investment of just £14,000. Franchisees will find themselves in good hands, subsequently benefiting from a five-day training programme and the support of an already-established franchisee. An online support portal will provide further information and act as an ongoing help centre. Just like with Activ Net Marketing, franchisees who choose to do business with Spoton.net get the freedom and flexibility of being able to set their own working hours and can operate their business from the comfort of their own home, allowing them to operate their franchise in the way they prefer.
Putting family first
Online franchises are another option for business-orientated people who want to join the online movement. Families Magazine is the one of the best online franchises to join, especially if you have a family, for two reasons. Firstly, this franchise enables you to work flexibly from home so you can be in control of your own hours and be your own boss. Secondly, Families Magazines are published with parents in mind, providing information about what’s on in the local area and articles of local interest. The magazine also tackles issues that affect parents such as health, childcare and education.
Families is an established magazine franchise that has been successfully running for 25 years. A trail-blazer in the free parenting magazine sector, this franchise is a leader in its field. You don’t need previous publishing experience either, as even though you’re investing in a cheap online franchise, it’s been tried and tested and offer a comprehensive training package to teach you everything you need to know.
The training programme will cover sales processes, database software training and magazine production know-how. Once you’re up and running you’ll also benefit from ongoing support and workshops as well as adhoc one-to-one sessions with the franchisor. So, if you’re highly motivated, target driven with good attention to detail and excellent communication skills, this could be the best online and internet franchise for you.
The Editorial Team, Point Franchise ©