ActionCoach: 6 things you didn't know

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ActionCoach Franchise information

ActionCOACH was founded in 1993 by Brad Sugars and was developed into a franchise opportunity in 1997. This fast-growing company now has over 1,000 business coaches representing the brand in 40 countries worldwide.

Why is there a need for ActionCOACH?

The majority of business owners launch their business because they are passionate about an idea and experts in their field. But this doesnt automatically mean that they are prepared to manage finances, people, sales and everything else necessary to run a business successfully.

For the past 25 years, ActionCOACH has been establishing over 3,500 strategies that work in all kinds of business. Whether its a hair salon, a kebab shop or an Italian restaurant, ActionCOACH business coaches promise their business owner clients theyll get a healthy return on their investment.

ActionCOACH: 6 Things You Didnt Know

1. The History of ActionCOACH

The journey started when Brad began to run business seminars and workshops across Australia and New Zealand. Through his coaching he shared powerful, effective and affordable business building strategies that led to impressive improvements in sales, profits and lifestyle for the owners.

The business coaching franchise was welcomed with open arms in the UK and there are now 180 franchisees operating ActionCOACH businesses throughout the country.

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2. Whats required to run an ActionCOACH franchise?

No prior experience is needed to start an ActionCOACH franchise. All thats required is a willingness to learn, a positive attitude and a passion for helping others to be the best they can be. As this business coaching franchise depends the on the ability of its franchisees to communicate and interact with people, recruitment will also be based on your level of likeability.

To be accepted as a franchisee, youll be expected to demonstrate:

A track record of success
A genuine interest in the business world
A passion for helping people succeed
A desire for continuous self-development

To invest in this franchise, you will need to have access to a minimum investment of £69,000 and a total investment of £69,000.

3. The ActionCOACH Joining Process

A franchise investment is a big commitment, so to ensure that ActionCOACH is the right choice for you, youre encouraged to watch a quick video that provides an overview of the opportunity. If youre still interested, you can call and speak to the recruitment team, who will tell you more about starting a franchise with ActionCOACH.

If youre both happy that youll make a good fit with the franchise, youll be invited to attend a Discovery Day. During this event, youll have the opportunity to find out more about ActionCOACHs 14 points of culture. The list includes being committed and accountable to the brand and the role you play, as well as acting with integrity and always giving 100 percent.

All being well, after a series of meetings, youll continue to find the franchise investment appealing and become part of the ActionCOACH franchise.

4. What training and support can I expect as an ActionCOACH franchisee?

Before starting a franchise with ActionCOACH youll receive 10 days of intensive and comprehensive training. Through attending the ActionCOACH university, youll learn all the tools needed to make a positive difference to your clients lives.

The training programme will consist of sales and marketing strategies to share with your clients, presentation and coaching tips, as well as how to build a successful team.

And your learning journey with this leading business coaching franchise doesnt end once the initial training is completed. Youll also benefit from ongoing training, including quarterly masterclass workshops, one-to-one mentoring meetings, regular conferences and weekly group coaching sessions.

In addition to all of this, youll also have incredible support from ActionCOACHs network of 1,000 business coaches from all over the world.

5. The Four Different Investment Options

The franchise investment for ActionCOACH depends on which one of four available options is chosen:

ActionPRIMARY is an investment of £21,000 plus VAT that covers five days of UK-based, pre-launch training, two months of online training and a licence to generate business and coach in your territory. Also, from month four, a royalty fee of £2,100 plus VAT or 25 percent of income is payable per month. An additional five percent is paid into a central marketing fund.

ActionHYBRID comes with the same benefits as the ActionPRIMARY level, but with the option to add further bolt-on revenue streams including financial, marketing, coaching and brand training. This has an increased cost of £33,333 plus VAT but has a lower monthly royalty fee than the ActionPRIMARY option.

ActionPRACTICE is a single coach business with the option to work from home. This investment is increased to £41,000 plus VAT and includes 10 days of residential training and a licence to sell and coach in your territory. Youll also have access to the bolt-on income generators too. From month four, there is a royalty fee of £1,800 plus VAT and a five percent marketing fee is payable.

ActionPREMIUM is the ultimate entry level and involves a professional team of coaches working from an office with training facilities. The required investment is £61,000 plus VAT which has all the benefits of the other packages, plus the right to employ two additional business coaches. The monthly royalty fee is £1,500 plus VAT and the marketing fee is five percent of income.

Whichever level you choose to invest in, youll have the opportunity to upgrade as your confidence and business grows

If youre interested in starting a franchise with ActionCOACH and have the desire to teach businesses how to increase their profits, develop robust systems and build a strong team, click here.

6. ActionCOACH Awards

ActionCOACH has won the Financial Markets Ward for The UKs Best Business Opportunity and has also been the Worlds number one Business Growth Franchise for many years. Also, back in 2013 the franchise became the first receiver of Smith & Hendersons prestigious Five Star Franchisee Satisfaction Status and went on to continue being awarded it six years in a row. For five years running, it was also only one of four franchises to be awarded with the respected title.

What can ActionCOACH franchisees look forward too?

10-day training course to get franchisees to grips with the business model and operational processes.
Exclusive territory that you will operate in with around 10,000 client opportunities. As of the 1st of July 2018, the ambitious franchise split up the UK into 230 territories and awarded exclusive licences for each territory.
An ActionCOACH mentor that will help and support franchisees through their first month.
To help attract clients, ActionCOACH provides a launch programme.

On top of this, there are three bolt-on business opportunities that might be available at an incredible discount as your business takes off and you want to expand your services. These are:

1. ProfitPlus. This is where you provide clients with business planning, business valuation, profitability analysis, cash flow analysis and financial monitoring.
2. Engage & Grow. This involves delivering an average increase of 227 percent in employee engagement for clients.
3. Luv4 Marketing. This is a digital marketing agency that provides marketing services to clients.

Case studies

Helen Pethybridge

Helen Pethybridge had the opportunity to re-evaluate her future when she was made redundant after working as a senior HR director for 13 years for global brands. Helen knew that she wanted to be her own boss, but didnt know what business to start.

After a period of research, Helen came across ActionCOACH and was immediately excited about the opportunity. Following due diligence, Helen decided that this was the franchise for her and so enrolled at ActionCOACH University in Las Vegas. Here, Helen immersed herself in the culture and training and was impressed by the calibre of the trainers and embraced everything that had to teach her.

While Helen was receiving her training, the ActionCOACH client generation team were working hard to secure meetings with prospective clients on Helens behalf. This allowed Helen to hit the ground running when she returned to the UK and gave her time to build up the confidence to promote the ActionCOACH business and the services it has to offer.

Helen has plans to expand her business over the next couple of years, with the ultimate goal of employing coaches and a business development manager. This ability to choose to progress at her own pace, as well as getting to spend more time with her young family has given her more control over her work/life balance than she ever thought possible.

With ActionCOACH, you can make a true difference to the happiness of your business owner clients whilst building a business generating up to £1 million a year in revenue. If you want to find out more about this opportunity and show your interest, click here.

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