When it comes to helping your franchise stand out in an industry as competitive as dog grooming, having the right marketing strategy is essential. While marketing can sound very specialist, there are some very easy ways to make sure your dog grooming franchise stands out from the competition. Below, we give you the lowdown.
Dog grooming franchises play a vital role when it comes to helping dog owners get their furry friends ready for life at the home. In what is an evidently satisfying and profitable sector, starting your own dog grooming franchise could be the perfect career change for you.
But how can your business stand out from the rest? At the heart of every successful business is a unique and efficient marketing strategy, so if you’re thinking about earning yourself a part of this demanding sector, here’s how you can get your dog grooming franchise to stand out.
Why franchise in the dog grooming industry?
Many dogs in the UK require some kind of grooming every four to six weeks [Statista], and while many dog owners will be up for giving it a go themselves, getting your dog professionally looked after will always be a premium service that families enjoy splashing out on.
So with around 13 million dogs in the UK, and many of them needing some kind of regular grooming services every few weeks, there is plenty of scope for ambitious dog grooming franchisees to develop a successful franchise business.
So why choose a franchise to help you start a business? As a franchisee, not only will you be a part of a nationally recognised business with a pre-existing customer reputation and brand profile, you’ll have job security, flexibility and plenty of job satisfaction to keep you going. Franchising is a great way to minimise the risks that come with starting a business, all while enjoying the countless advantages.
How to market your dog grooming franchise
So if marketing is the key to having a successful franchising career, what are some of the best and most efficient ways of marketing your dog grooming franchise?
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1. Content, content, content
In a nutshell, dog franchises have one major advantage when it comes to marketing. Working in and around dogs every day, you have one of the best successful marketing assets at your disposal. Dogs and other animals have a measurably positive impact on your social media, meaning even if you’re a total newcomer to marketing content, you can immediately get started on boosting your online presence.
Churning out a steady stream of furry content is a great way to make sure people are clicking and interacting with your business, so if you’re wondering about how best to start driving traffic, look no further than the furry friends you’re grooming.
2. Social media
All of this is, of course, dependent on you having a social media presence as it is. If you’re not a digital native, it’s understandable that you might be cautious about getting started and putting into practice many of the essentials of social media marketing. But putting it simply, if you’re not on social media, your franchise is going to struggle to retain customers before too long.
The good news is that even if you’re a confident social media marketer, your franchisor will likely have plenty of digital assets and training for you to make the most of. While each franchise will vary in the exact amount of training and support provided on social media, you can look forward to - at least - a crash course and how to make use of digital assets. In most cases though, your marketing will be part of a broader strategy so you shouldn’t need to come up with your own campaigns.
3. Be responsive
Responsive marketing is an art form in today’s landscape, and the successful campaigns can easily go viral. The technique involves latching onto a current event or trending story to create a relevant piece of content that ties the brand to the event.
- Rocket Creative
Responsive marketing is as it sounds: interacting and responding to events in a way that puts your own business in the spotlight. While you should be careful not to try and market your own business in the wake of every event, responsive marketing can be one of the most effective ways to draw people to your dog grooming franchise.
Many of the most famous marketing campaigns have been done on a responsive basis, so don’t be afraid to tap into current events and see what your creativity pulls up.
>> Read more:
- What is the Marketing Fee and Why is it Necessary?
- Developing an effective franchise marketing plan
- Try Out These 8 Outside-the-Box Marketing Ideas to Grow Your Business and Engage Your Customers
- 10 Tips for Building Truly Effective Social Media Marketing Campaigns
- Franchising 101: 8 Essential Marketing Strategies for Promoting Your Business
- Franchising 101: 6 Tips for Building Customer Loyalty Through Marketing
4. Omnichannel marketing
If you really want to perfect the best marketing strategies, you’re going to need to properly integrate your marketing strategies into one, harmonised omnichannel experience. The marketing and customer interaction element of your business should speak with one voice, while also complimenting each other.
Research has shown that marketeers using omnichannel marketing earned a 287% increase in their purchase rates [Accurate Digital Solutions], so not only is omnichannel marketing the right way to go in ensuring your customer experience is the best it can be, it’s also a profitable solution.
Start marketing your dog grooming franchise
Marketing is the key to unlocking long-term, sustainable growth. Even if you’re completely new to marketing and how best to do it in a competitive sector such as dog grooming, follow the above advice to kick-start your marketing strategy. And, if that isn’t enough, you can always look forward to the industry-leading expertise and training from your franchisor.
But if dog grooming isn’t quite right for you - don’t worry. There are hundreds of different franchising opportunities on Point Franchise, so even if your dog grooming skills aren’t quite right, you’re sure to find the right business opportunity for you on the UK franchise directory.
Elliott Fudge, Point Franchise ©