Promedica24 is encouraging clients and carers to provide their thoughts on combatting loneliness in old age.
The senior care franchise has asked people to open up about their experiences of feeling lonely and share any pieces of advice they value when it comes to staying upbeat. Promedica24 will collect these useful insights and present them across its social media posts, newsletters and website. It also aims to develop a series of webinars next year to keep the conversation going.
According to SECOM CareTech, over half of older people are worried about spending Christmas away from their families, and nearly one in six are more concerned about loneliness than coronavirus.
Paula Beaney, the franchise’s Quality Assurance Director, said,
“Loneliness has been an issue long before Covid-19, but the pandemic has further exacerbated its negative impact. This is why we decided to focus our Christmas campaign around raising awareness and providing a platform for people to open up and share their experiences.
“We ask our clients, care workers, partners, and the public to send us their stories and ideas on how we can tackle this very real problem, both on an individual and community level.”
Promedica24 will also donate to Independent Age, which helps elderly people continue to achieve a high quality of life. The charity has produced a guide, If you are feeling lonely: How to stay connected in older age, offering words of wisdom and useful resources across different UK regions.
Independent Age’s Director of Services, Simon Hewett-Avison, said,
“We know that loneliness can have a profound effect on wellbeing, and at Independent Age, we work hard – with our volunteers – to help older people create meaningful connections, through our befriending and other wellbeing services.
“We very much appreciate the donation from Promedica24 and look forward to reading the testimonials they create.”
Alice Tuffery, Point Franchise ©
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