The home care franchise was shortlisted for In-House Marketing Team of the Year (for the third year running) and Marketing Coordinator Zoe James was recognised as a finalist for Rising Star of the Year.
Heritage Healthcare, which was founded in 2008, has been expanding ever since. Currently, the marketing team at the heart of the home care franchise consists of Zoe James (Marketing Coordinator) and Natalia Chruscinska (Digital Marketing Apprentice), and both were thrilled, along with the wider network, to be shortlisted twice for the 2021 North East Marketing Awards.
In the words of Heritage Healthcare, “The team have been nominated for their marketing efforts during the pandemic and the dedicated support they provide the Heritage Healthcare franchise network to launch their home care services. The team covers a broad range of in-house marketing activities, from digital advertising, social media management and Google Adwords, through to traditional elements such as newspapers adverts and promotional material designs.”
Zoe expressed her excitement about the double shortlisting, saying, “The team have worked hard these past few years through the COVID-19 pandemic to continue providing reassurance to clients and their loved ones. We have been able to safely meet the clients of our franchisees and hear their stories and how Heritage Healthcare has changed their life. Just knowing that we are making a difference, whether it’s shouting about the fantastic work our offices do or signposting new clients to our service, is really heart-warming.”
Zoe is especially proud of her individual recognition for Rising Star of the Year 2021. Zoe joined the company in 2017, and her role has progressed from Assistant to Coordinator. Nowadays, Zoe is responsible for overseeing all of Heritage Healthcare’s marketing activities, as well as for providing support to the company’s expanding network of franchisees. If you'd like to become one of those franchisees, you can find out more about investing with Heritage Healthcare via the company’s profile page, which you’ll discover linked above.
Cara Squires, Point Franchise ©