The property signage franchise understands that marketing is more important than ever heading into 2022, and is always searching for new ways to support and assist its network.
In the words of Countrywide Signs, “In line with the franchisor’s five-year network vision, the marketing department has continued to align its marketing practices to enhance each franchisee’s presence within the local community. The process is ever evolving, and a number of new marketing practices are already in place and running at full steam across the network.” (With more to come!)
Marketing Manager Sarah Maginn expanded on the specifics, expressing that over the past year and a half, the sign franchise had been stepping up (and continues to step up) its “digital marketing initiatives”. She said, “We first introduced Facebook social media networking and updated and aligned our core brand messaging. This was followed with a Google Business listing set up for each franchise. These are now managed by head office for the whole network.”
Plus, Sarah recapped, “We’ve also developed marketing plans and tools to target prospective customers and are working on additional marketing communication to our existing estate and letting agents.” Now, the focus is on redeveloping the website “with the objective to further support local search capabilities via search engines”.
Countrywide Signs’ comprehensive marketing support selection includes help with brand management, with Google Business, with social media, with email marketing, with internal commons and with much, much more. In Sarah’s words, “Digital marketing can be an alien process to small business owners, that’s why we’ve been making sure that our franchisees are never left to feel alone when marketing their business.” Find out more about franchising with a network that’ll never make you feel alone with Countrywide Signs’ profile page, linked above.
Lily Sweeney, Point Franchise ©
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