Cavavin ended 2020 on a high, despite the problems brought by the Covid-19 pandemic.
The wine franchise saw an average increase of 35 percent in its turnover last year, thanks to its leaders’ efforts to adapt its operational strategies. Previously, the business has demonstrated its expertise by providing advice and a large range of products from independent wine suppliers, but the pandemic pushed it to focus on communication.
Cavavin is passionate about maintaining a human connection with its network, which is why it’s provided advice, food and wine pairings, and portraits of winegrowers and wine merchants. The franchise has worked in collaboration with Rennes agency Tire-fesses, which specialises in social media strategies, to boost its brand awareness and engage people with quality content.
Cavavin has also joined forces with the Nantes agency L’Unique Équipe, and its team of experts in brand and communication strategies. Now, the franchise is working to differentiate itself from its competitors by ignoring conventions and communicating with conviction.
Plus, the leading wine retailer has created a brand-new manifesto, giving its wine merchants and their customers the chance to be ‘free’:
“Because we are independent traders, we are free. Free to say yes, to say no. Free to choose, to refuse. To standardisation and unification, we prefer proximity and authenticity. We choose, we assume and we commit ourselves for you, to respect your tastes, your differences.” (Translated by Google)
With this new initiative, Cavavin is committed to supporting customers by listening and providing advice, and maintaining product quality. It’ll be driven by the values: people, proximity and freedom, which the business will champion in its communication material.
Fancy launching your own wine shop? Find out about joining the Cavavin brand on its profile page, here at Point Franchise.
Alice Tuffery, Point Franchise ©
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