From vending units in motorway service and petrol stations, to full scale cafes for dessert delights, the UK’s love of donuts is clear to see. One survey found that donuts are now the UK’s favourite sweet snack, with brownies in second place. The circular sweet treat has notched up an impressive growth rate, rising to the level of 63.7 million servings in one year alone.
The British may be more conscious of healthy eating and keeping fit, but when it comes to desserts they want something special and indulgent to enjoy. This means that the whole sweet bakery market has enjoyed 10% growth in recent years. This passion for sweet treats has been further inspired by television programmes such as The Great British Bake Off. If you want to make a hole in the donut retailing market, there is one route that can provide you with immediate brand awareness and customer loyalty – franchising.
The parent company would supply you with a sweet package of business, product and merchandising support, plus training and insights to ensure you meet the rigorous Food Hygiene Standards required in catering businesses. As donuts are such a handy sized treat, franchise deals include mobile units for events, vending machine territories and shopping centre dessert bars, right up to full scale cafes.
Two of the biggest global donut brands are currently looking for new franchisees in the UK – Dunkin Donuts and Krispy Kreme. Both global giants offer a range of concepts and levels. Alternatively, Donut Magic is a UK based company that works with franchisees and another relatively new concept that is gaining a strong foothold with franchise businesses in the UK is Dum Dum Donutterie.
To get your teeth into the best donut franchise deals, contact us today. We can help you run rings round the competition.