Cafe2U reveals the recipe for its delicious barbecue coffee rub

Cafe2U franchise
Cafe2U The UK’s Premier Mobile Coffee Franchise

The Cafe2U business model is based on weekday success, with our franchise partners able to increase this regular revenue through event and function work, so you can balance your lifestyle and business goals. Whether your aspirations are to operate a single van or to build a multi-van business, Cafe2U have the proven formula to help you achieve your goals.

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With summer finally here, the mobile coffee company gave its customers a delicious barbecue rub recipe, infused with quality coffee and plenty of inventiveness.

From July 2nd to July 11th, it’s National Barbecue Week, and Cafe2U is celebrating in style by reminding customers that coffee has many different purposes, uses and qualities. When it comes to barbecues, the coffee van franchise feels that coffee is often overlooked. Yet many are missing a trick, because a coffee rub is a fantastic way to create a delicious, deep flavour that enhances savoury foods.

This quick, easy-to-prepare recipe, which adds texture and depth to the meat, is as follows: A quarter cup of freshly ground coffee, two tablespoons of brown sugar, two tablespoons of garlic powder, two tablespoons of onion powder, two tablespoons of cayenne pepper (this can be omitted if you don't like spicy food), two tablespoons of paprika (normal, sweet or smoked), one tablespoon of ground cumin and one tablespoon of kosher salt.

Anyone looking to follow the tasty recipe should mix all the ingredients up in a bowl, pat their meat dry with a paper towel, and add a binding agent (French mustard, for example). They should then apply the ingredients, or the “rub” all over the meat. The amount used will depend on personal choice, but a good measure would be a tablespoon of rub per pound of meat. 

The rub should be applied an hour before cooking at minimum, but preferably the day before. Rub the meat, cover it and refrigerate it until you’re ready to cook it. When you are, barbecue or smoke the meat, but don’t use any oil in your cooking process. 

The type of coffee you use in this process will change the taste - a darker roast will equal a more robust flavour. Luckily, whatever coffee customers like, Cafe2U has them covered, with a wide range of quality bagged beans that would be perfect for this recipe. 

If you’re interested in franchising with this coffee-loving, customer-pleasing company, you’ll need to make a very reasonable minimum investment of £12,000. Find out more via Cafe2U’s profile page, linked above.

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