The last thing you want to see when you’ve been through all the effort of setting up your own business is your property management franchise lacking customers. So, to make sure this doesn’t happen to you, here’s what you need to know about marketing your property management franchise.
When it comes to marketing strategies, having the right knowledge to hand can make all the difference. Marketing is a whole lot more than just producing one or two handy graphics and hoping it will work its magic - you need the right data, the right customers and the right technique to ensure that you have a steady stream of customers asking for your services.
If you’re a total newcomer to marketing, it can all seem a bit much. But with the following tips, you’ll be well on the way to creating an excellent marketing strategy that puts your property management franchise at the top of its game.
Why join a property management franchise?
The property sector is huge - turning over billions of pounds every year, there are endless opportunities and profits to be made in this thriving sector. If you’ve been wondering whether now is the right time to make a career change with a property management franchise - the good news is that there’s never been a better time.
By choosing a property management that’s right for you, you’ll be able to look forward to expert training and support, plenty of job security, access to a pre-existing demographic and brand and some fantastic levels of job security to see you through. So whether you were looking for your next enterprising activity or a complete change-up in your working situation, join a property management franchise and reap the rewards heading your way.
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Tips for marketing your property management franchise
As mentioned above, if your approach to marketing is coming up with catchy slogans, pressing send and hoping for the best, you’ll quickly find yourself falling behind. Marketing activity makes up a significant part of any businesses budget, with as much as 11% of business’ pre-pandemic total revenue being reinvested back into marketing activity [Gartner].
While each business will have their own budgets, a minimum of 5% is recommended, while it’s rare for businesses to invest any more than 15%. And what are businesses investing in? Often, it’s data, platforms, analysis and strategy. With the right data powering your marketing activity, you’ll be able to quickly develop a data-backed marketing plan that helps your customers find you.
2. Artificial Intelligence
AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts… AI tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency.
- Marketing Evolution
Artificial Intelligence is fast becoming a marketer’s best friend. Although an essential part of any business’ activity, marketing still takes time, money, effort and resources to get right. But thanks to AI, these activities are becoming less time-costly, less resource-heavy - and more efficient.
With the help of AI, you could have a one-robot marketing department of your own, requiring minimal input from you and your team. While not a fully functioning department of its own, AI could make your life a lot easier.
3. Reactive social media
Social media marketing can be very useful for firms with lots of digital resources and a dedicated following. But if your property management franchise doesn’t quite have that yet, it can often seem like social media just isn’t the right platform.
If you’re not having the success you’d like, maybe it’s time to get creative. Sometimes the best way to cut straight to the chase when it comes to marketing is to run reactive campaigns based on key events, headlines or activities. Sometimes called newsjacking, you could market your property franchise effectively by jumping on the social media bandwagon with a well-placed viral tweet or post. If churning out social media posts by the dozen isn’t doing it for you, switch things up with cleverly managed posts.
Good newsjacking requires a thorough understanding of breaking information and trending topics. As stories begin to trend, search traffic for keywords in that story starts to accelerate. Google often features articles about trending stories at the top of the search results. Additionally, trending stories are highlighted by Twitter and Facebook.
- Sprout Social
>> Read more:
- What is the Marketing Fee and Why is it Necessary?
- Developing an effective franchise marketing plan
- Try Out These 8 Outside-the-Box Marketing Ideas to Grow Your Business and Engage Your Customers
- 10 Tips for Building Truly Effective Social Media Marketing Campaigns
- Franchising 101: 8 Essential Marketing Strategies for Promoting Your Business
- Franchising 101: 6 Tips for Building Customer Loyalty Through Marketing
4. Use your team
Your employees are the face of any business - but they can be much more than that. Showcase your team, personality and uniqueness and your marketing will immediately have a friendlier touch.
5. Reward your customers
Marketing isn’t just about finding new customers, it’s just as much about retaining your existing ones too. Once customers find a business they like, they’ll stick with it - as long as they’re still happy with the service.
So to really lock in your most valuable customers, offer rewards, incentives and discounts to them to keep them coming back. Not only will this ensure you have a steady stream of regular clients looking for your services, you’ll also be giving potential new clients a great reason to join.
Start a property management franchise today
Earning a slice of the property management sector for yourself isn’t easy, but with the right marketing strategy, it could very well be the perfect opportunity for you. But if you’ve decided that it isn’t the right sector for you - don’t worry. There are hundreds of exciting franchises in the UK looking for ambitious franchisees to take their businesses forward. To find the right one for you, have a look at the UK franchise directory to find the right one for you.
Elliott Fudge, Point Franchise ©