October was the oven cleaning franchise’s biggest month yet, with a 36% increase in customer enquiries when compared to October 2020.
Ovenclean, the UK’s original oven cleaning specialist, was thrilled to discover this information, which equates to over £5000 worth of work per franchisee generated in just one month. The company puts its success in October down to a number of different factors, including influencer marketing and TV advertising, but it’s also been, overall, a very good year for the oven cleaning franchise.
When leads generated between 1st January 2021 and 31st October 2021 are compared against leads generated between 1sts January 2020 and 31st January 2020, an impressive 44% increase is evident. Ovenclean’s Marketing Manager Rebecca de Chair discussed the franchise’s recent marketing activities, explaining that, “Christmas is always such a busy period across our Ovenclean network, with many of our specialists sometimes having to book customers into the new year if they contact us just that little bit too late to fit a clean in before Christmas.”
Rebecca continued, “This year, to ensure we could satisfy every customer in plenty of time, we decided to front load our marketing and start our festive campaign earlier than ever before. We harnessed the networks of some key influencers including @thisgirlcanorganise and @littlehouseinlondon, and devised some clever TV advertising that really demonstrated to viewers the difference a clean oven can make to your cooking.”
Additionally, “We’re still benefiting from the increased focus consumers are placing on cleanliness both inside and outside of their properties because of COVID-19. As a result, we enjoyed our best month on record and while lots of our Ovenclean specialists are now fully booked between now and the end of the year, encouraging them to book early means customers aren’t missing out – a great result all round.” Find out more about Ovenclean via the franchise’s profile page, which is linked above.
Lily Sweeney, Point Franchise ©