Caremark Targets “Gold Standard” Status After Record-Breaking Year

The home care franchise reported double-digit year-on-year growth, with turnover reaching £189 million across its UK and Republic of Ireland network, its strongest results to date.

Record Growth and Industry Recognition

Held on 30 January at St George’s Park, the event brought together nearly 200 franchise owners, senior leaders and sector partners to focus on quality, leadership and long-term sustainability.

Caremark delivered more than seven million hours of care to over 10,000 customers in 2025, supported by almost 6,000 care assistants. December marked the strongest trading month in the company’s history. Across the UK, turnover reached £163 million, with a further £26 million generated in Ireland, representing 10.2 per cent year-on-year growth.

The network’s performance has also been recognised externally. Caremark was named HSBC British Franchise Association Franchisor of the Year 2025 and ranked fifth in the Elite Franchise Top 100, underlining the strength of its franchise support and operational consistency.

Opening the conference, CEO David Glover said:

“2025 was another phenomenal year for Caremark. We delivered more than seven million hours of care to over 10,000 customers, supported by almost 6,000 care assistants, and December 2025 was our strongest month ever. Across the UK, we delivered £163 million turnover, with an additional £26 million in the Republic of Ireland, a 10.2% year-on-year increase."

“What sits behind our business success and industry recognition is our shared purpose. I know how passionate our teams are about what they do, and that’s why we must continue committing to being the best – no compromise.”

Franchise Confidence and Marketing Impact

A new Franchise Owner panel provided practical insights into compliance, recruitment, culture and community engagement, reinforcing the value of peer collaboration across the network.

Independent feedback from a WorkBuzz franchise satisfaction survey highlighted rising benchmark scores, strong trust in senior leadership and positive ratings for induction and ongoing support. Many franchisees expressed ambitions to expand and said they would recommend the franchise to others.

Director of Marketing Emma Scholes also shared the impact of the National Marketing Fund, with enquiries increasing by 802 per cent compared with pre-fund activity. The figures demonstrate the power of coordinated national and local marketing in driving high-quality leads for franchise owners.

Investing in Innovation and Sustainable Growth

Looking ahead, newly appointed Director of Technology Adam Byrne outlined plans to strengthen digital infrastructure, including the use of AI to reduce administrative burden, enhance compliance and free up more time for person-centred care. A consistent, gold-standard digital framework will be rolled out across the network in partnership with leading technology providers.

Closing the conference, David Glover reaffirmed the group’s long-term ambition:

By investing in our people, embracing innovation and continually improving how we support our customers, we’re building a sustainable, high-quality future for care. We want Caremark to be the ‘gold standard’ for home care franchising, setting the standard for care, support and franchise excellence.