Franchising details
Come and join Caremark - the REAL care company!
In short, Caremark are exactly what a care company should be! That means putting people first in everything, from the care delivered to customers to the support provided to care teams and franchise owners.
As one of the UK’s leading home care brands, Caremark has a 20-year track record of helping franchise owners grow successful businesses while delivering essential care to their local communities.
Today, more than 150 Caremark offices operate across the UK and Ireland. UK offices alone deliver over 135,000 hours of care each week.
Why home care?
Home care recession-proof and pandemic-resilient industry with long-term government and private backing. The UK’s ageing population and growing pressure on hospitals mean demand for in-home care continues to rise. Customers increasingly want to stay in their own homes, and that is where Caremark comes in.
The sector is supported by both private and government funding, which gives you a stable foundation to build on.
What makes Caremark different?
Winner of the BFA Franchisor of the Year 2025 and ranked 5th in the Elite Franchise Top 100, Caremark is known for setting high standards and backing owners to achieve them.
Caremark’s model is proven. You can access to the entire market, serving both private customers and local authority contracts, with no cap on turnover and one of the lowest advice and support fees in the sector at just 4.5%.
Franchise costs and details
Training and support
Behind every office is hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.
But that is just the start. Franchise owners also benefit from:
- Eight-day intensive induction covering compliance, operations, finance, and marketing
- Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
- Corporate branding package for stationery, marketing literature, clothing and vehicle livery
- Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
- Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
- Professional memberships and first year’s regulatory body registration and UKHCA membership
- Seven-year licence with the automatic right to renew at no added cost
- Exclusive UK territory with the ability to expand
- Constructive quality audits and scheduled review visits
- Enquiry handling training for office staff
- Ready to use technology, compliance and care planning tools
- Peer mentoring and regular network events
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