Interview: Griolladh’s Low-Capex Food Franchise and Its Plans for UK Expansion

What is the Griolladh franchise concept, and what makes it different from other quick-service food brands?

Griolladh offers quick and convenient food that allows customers to customise their order. There is a strong focus on quality, using premium Irish ingredients and a sourdough recipe developed exclusively for the brand. The product appeals to a wide range of customers, including students, tourists and families.

What are the main advantages of the Griolladh franchise model for franchisees?

The brand is available to franchise in many formats, including kiosks, containers, food halls and standalone stores. Capital expenditure starts from as low as £60k and offers strong profit margin potential. No extraction is required for the brand.

How do you ensure consistent food quality and operational standards across all Griolladh locations?

Griolladh uses top-rated technology across its entire network to deliver a seamless customer experience and effective restaurant management. From point of sale and order management to sales and labour forecasting, systems and standards are in place to ensure consistency and efficiency.

How does the Griolladh concept align with current consumer trends such as convenience, customisation and all-day dining?

The brand offers an all-day menu that suits a wide range of customer groups. The customisable element adds to its appeal, while the quick and convenient service makes it a strong proposition for today’s consumer.

What training and launch support do new franchisees receive when opening a Griolladh outlet?

A fully comprehensive training programme is in place to onboard franchisees and support them throughout the launch process. A significant part of the training is delivered on site to ensure franchisees are fully prepared and set up for success.

How does the franchisor support franchisees to drive profitability and long-term performance?

Franchisees benefit from strong marketing campaigns and social media presence which drive strong footfall to the sites. This combined with the operational support, on going training and internal systems will ensure franchisee success.

How does Griolladh balance local market flexibility with protecting the brand and its core values?

The brand is trading successfully across 13 sites in Ireland and has partnered with Seeds Consulting, a leading food and beverage franchise consultancy, to support expansion into new markets. This positions the brand strongly to grow while maintaining its ethos.

What innovations in menu or technology help keep the Griolladh franchise competitive?

The brand continuously reviews its menu and introduces new products to remain innovative and competitive. Its technology includes Toast, the number one rated point-of-sale system, which allows the business to operate at a high level.

What are the franchise expansion plans, particularly in the UK franchise market?

Griolladh plans to expand into the UK and offers a product that will resonate well with UK customers. The brand is in active discussions regarding both area development rights and single-site opportunities, with early interest proving positive and encouraging.