CAVAVIN partners with Concours Mondial de Bruxelles to celebrate global wine excellence

French wine franchise network CAVAVIN has announced an exciting partnership with the Concours Mondial de Bruxelles (CMB), one of the world’s most prestigious wine competitions. The collaboration reinforces CAVAVIN’s mission to make the best of global winemaking accessible to its customers. As part of the initiative, the brand’s experts joined international tastings in China and will bring award-winning selections to stores this October during its “Wines of the World” month.

A world-renowned competition

The Concours Mondial de Bruxelles has been a trusted benchmark in the global wine industry since 1994. Every year, over 15,000 wines are evaluated by 500 professional tasters representing 50 nationalities, all under strict blind-tasting conditions that ensure fairness and credibility.

Its itinerant format has taken the event to Italy, Spain, China, Mexico, and beyond, cementing its reputation as an international showcase for excellence. With fewer than 30% of entries receiving medals, the CMB is a symbol of quality and precision admired across the wine world.

CAVAVIN experts take part in the tastings

CAVAVIN’s involvement in this year’s competition highlights its growing global presence. Market Manager Alexandre Giffard and Wine Merchant of the Year Ismaël Boehrer travelled to Yinchuan, China, where they joined professional tasting panels to assess an array of wines from around the world.

The experience offered valuable insights into international winemaking techniques, emerging regions, and market trends. These learnings will help CAVAVIN refine its selections and enhance the expertise shared with customers and franchise partners alike.

Award-winning wines come to CAVAVIN stores

CAVAVIN’s partnership with the Concours Mondial de Bruxelles will be showcased in stores throughout October 2025 during the “Wines of the World” celebration. Customers will be able to explore a handpicked range of medal-winning wines from countries such as Lebanon, Armenia, South Africa, Moldova, and Australia.

The initiative includes in-store events, tasting weekends on 10–11 October, and expert recommendations from local wine merchants. It’s an opportunity for customers to expand their palates and discover exceptional wines selected with international expertise and care.

A toast to innovation and connection

Through this partnership, CAVAVIN bridges the gap between international competition and local experience. By engaging directly in the CMB process and sharing these award-winning wines, the franchise strengthens its commitment to quality, diversity, and continuous learning. This strategy benefits both its franchisees and loyal customers.