Franchising details
About XCELERATE GYMS
XCELERATE GYMS is a UK-based fitness franchise focused on delivering comprehensive health and wellbeing support to its members. It takes a 360-degree approach by combining expert advice, cutting-edge fitness equipment, and tailored training programs aimed at maximizing physical and mental performance. The brand strives to make its gyms community hubs that are inclusive for all age groups and fitness levels, promoting wellness for families and individuals alike.
The franchise model emphasizes rapid business activation through a detailed 26-week plan designed to get outlets operational within six months. This is supported by a portfolio of expert partners including property agents, lawyers, project managers, architects, construction teams, equipment providers, and marketing professionals to streamline setup and reduce initial costs.
Designed to attract franchisees passionate about health and fitness, the model encourages owners to build thriving community gyms that appeal to both fitness enthusiasts and newcomers. The brand also features a transparent commission structure with minimal ongoing costs, enhancing profitability for its franchisees.##### Franchisee Training and Support
XCELERATE GYMS provides extensive training and support, including the XCELERATE Management Programme (XMP) which develops leadership and management talent within each gym. Franchisees receive a detailed activation plan upon signing and benefit from ongoing support aimed at maximizing operational success and member satisfaction.
Training includes access to industry-leading experts and resources ensuring franchisees are well-equipped to run their business effectively. The franchise supports their operational needs from property acquisition to marketing strategies, helping to minimize underperformance and drive growth.
The commitment to franchisee success ensures a best-in-class service offering, featuring personal training, group classes, and state-of-the-art equipment aligned with brand values.##### Market and Growth Strategy
XCELERATE GYMS targets towns and cities across the United Kingdom with the vision to expand into up to six international territories by 2025. Its broad client base includes families and individual members, with an expected membership composition of approximately 30% family memberships and 70% adult individual memberships.
The brand positions itself in the centre-market segment, offering excellent value and quality that appeals to a wide audience including those seeking an upgrade from budget gyms. Post-COVID-19 market dynamics have increased demand for health and fitness, which XCELERATE GYMS aims to meet by becoming a leading community-focused fitness destination.
The company encourages franchisees to actively promote healthy lifestyles, positioning their gym hubs as vital parts of local communities.
Franchise costs and details
Training and support
Comprehensive training is provided through the XCELERATE Management Programme, including a detailed 26-week activation plan and continuous support from industry-leading partners across all operational aspects. Franchisees receive expert guidance in management development, property acquisition, marketing, and operational best practices to ensure business success.
