Franchising details
Club Pilates is the world’s largest Reformer Pilates franchise, delivering premium, instructor-led Pilates classes through a proven, membership-based business model. The brand specialises in group Reformer classes designed to improve strength, flexibility, posture and overall wellbeing, appealing to a broad demographic from beginners through to advanced clients.
With over a decade of refinement and more than 1,000 studios operating globally, Club Pilates offers a highly scalable and repeatable franchise system backed by real performance data. Its multi-tier membership structure (4x, 8x and unlimited) creates predictable, recurring revenue and strong customer retention, setting it apart from many boutique fitness concepts that rely heavily on class packs or pay-as-you-go models.
Franchisees benefit from a world-class brand, comprehensive training for instructors, managers and front-of-house teams, established marketing and lead-generation systems, and end-to-end support covering site selection, studio design, equipment procurement and ongoing operations. Club Pilates is designed for owner-operators and multi-unit investors alike, offering a premium wellness brand with long-term growth potential and a proven path to scale.
Club Pilates is the dominant force in the global Pilates market, delivering premium, instructor-led Pilates through a proven, membership-based business model. Part of Xponential Fitness, the global leader in boutique fitness, Club Pilates has been refined over more than a decade and scaled to over 1,000 studios worldwide, making it one of the most established and data-driven concepts in the sector.
The brand specialises in group Reformer Pilates classes designed to improve strength, mobility, posture and overall wellbeing. Classes are structured to accommodate a wide demographic, from complete beginners through to advanced practitioners, with multiple class formats and levels that allow members to progress over time. This broad appeal supports strong retention, consistent demand and high member lifetime value.
At the core of the business is a multi-tier membership model (typically 4x, 8x and unlimited classes per month), creating predictable, auto-renewing recurring revenue. Unlike many boutique fitness concepts that rely heavily on class packs or pay-as-you-go pricing, Club Pilates is built around long-term memberships, providing franchisees with greater revenue visibility and cash flow stability.
Over the past decade, Club Pilates has experienced explosive growth in the United States and globally. This expansion accelerated further in the post-pandemic period as demand for low-impact, strength-based wellness surged. The UK market is now at the early stages of that same demand curve. With growing consumer awareness of Pilates, increasing focus on longevity and low-impact training, and limited scaled competition, the UK represents a significant white-space opportunity.
Club Pilates enters this market with a major advantage: the playbook already exists. Franchisees are not testing an unproven concept; they are launching a brand with established infrastructure, systems, data, marketing engines and a global support network. The ambition is clear: to scale nationally and become the market-leading Pilates brand in the UK. For franchisees, this represents a rare opportunity to be part of a category-defining rollout, build a meaningful long-term asset, and fundamentally change their professional and financial trajectory.
Club Pilates attracts franchisees from a wide range of professional backgrounds, but the most successful owners share common characteristics. This is a people-led, operationally disciplined business that rewards strong leadership, attention to detail and commitment to delivering a premium customer experience.
Ideal candidates often come from corporate, multi-unit, hospitality, retail or service-based backgrounds, where they have experience managing teams, following structured systems and scaling customer-focused operations. Direct fitness or Pilates experience is not required; however, an appreciation for premium brands, wellness and community-led businesses is important. Club Pilates also appeals to passionate Pilates instructors who want to reach more people, build a scalable business, and transition from teaching into studio ownership with the support of a proven franchise system.
The opportunity is particularly attractive to individuals seeking to diversify their income, transition away from a traditional corporate career, or build a scalable business with long-term asset value. Many franchisees are drawn to the stability of the recurring revenue model and the ability to grow into multi-site ownership over time.
Successful franchisees are typically hands-on in the early stages, embedding systems, building strong local teams and driving studio culture. As the business matures, the model supports progression into a more strategic role, particularly for owners expanding across multiple territories.
Club Pilates is positioned at the premium end of the market, and franchisees must be financially prepared to invest accordingly. Those who align with the brand’s long-term vision and growth strategy are well placed to benefit from what is widely regarded as one of the strongest expansion opportunities in UK wellness. As the category matures, early movers are expected to be best positioned, and those who delay may look back on this phase as a missed opportunity.
Franchise costs and details
Training and support
Club Pilates provides franchisees with comprehensive, end-to-end training and ongoing support, designed to guide owners through every stage of the journey, from initial onboarding to long-term sustained growth and multi-site expansion.
Before opening, franchisees receive structured onboarding covering site selection, sales, operations, recruitment, marketing, build-out requirements and equipment procurement. Approved commercial agents, contractors and suppliers are introduced to ensure consistency, cost control and speed to market. Studio layouts, floor plans and equipment packages are standardised and optimised to support operational efficiency and class capacity.
Training extends beyond the physical studio. Franchisees gain access to a proven marketing and sales playbook, including brand guidelines, pre-sale and launch strategies, lead-generation systems and national marketing campaigns. A central CRM platform supports membership management, class scheduling, sales tracking and performance reporting, ensuring franchisees have clear visibility over their business from day one.
Operational training covers all key roles within the studio, including instructor training pathways, general manager onboarding and sales training to ensure consistent delivery of the Club Pilates experience. Owners are supported in recruiting, training and retaining high-quality instructors and team members, with clear systems in place to maintain brand standards.
Sustained studio support continues well after opening. Franchisees benefit from regular operational check-ins, performance reviews and benchmarking against the wider network, helping identify opportunities to optimise sales, retention and studio efficiency. Franchisees also gain access to an active franchisee network, creating opportunities to share best practice, learn from top-performing studios and stay aligned with the brand’s long-term growth strategy.
Case studies
“As a Club Pilates owner, I have seen firsthand how powerful this brand is in the UK. Members love it, the business is robust, and you truly feel part of a global movement that is transforming wellness.”
Richard U., Multi-Unit Owner, New York, and Master Franchisee Owner – UK
“What attracted me to Club Pilates was its strength. Strength in the number of successful franchises and the network, strength in the business model and fundamentals of the fitness industry and, most of all, giving strength back to our members through Pilates for everyBody**. Our members come back for the difference it makes to their lives”**
Al, UK Franchisee
