How Club Pilates UK Is Building a Scalable, Premium Reformer Pilates Franchise

How would you describe the Club Pilates UK concept and what sets it apart?

The core concept of the Club Pilates franchise is to deliver premium, instructor-led Reformer Pilates at scale through a proven, membership-based model. Group classes are designed to be accessible to a wide demographic, from beginners to advanced practitioners, while maintaining a consistent, high-quality studio experience across all locations.

Club Pilates stands out through its maturity, scale and depth of infrastructure. Studios offer a progressive class experience using a broad range of specialised equipment, including Reformers alongside the EXO Chair, Springboard, TRX suspension trainers, BOSU balls, Pilates Rings, foam rollers, stability balls, gliding discs, weights and resistance bands. This equipment-led approach creates greater variety and progression, supporting long-term member engagement and appealing to both new and experienced Pilates clients.

Consistency is reinforced through clear instructor standards and training. All instructors complete Club Pilates Bridge Training, which bridges the gap between general Pilates certification and the Club Pilates methodology. This ensures alignment with brand standards, class formats and equipment usage, delivering a consistent experience across the network.

With more than a decade of refinement and over 1,000 studios operating globally, the model is built on real-world performance data rather than theory. Franchisees benefit from established systems covering studio design, class programming, pricing, marketing and launch execution, alongside predictable recurring revenue driven by long-term memberships. In the UK, where demand for Pilates is growing but scaled competition remains limited, Club Pilates is positioned as a category-defining brand with the systems, support and ambition to lead the market.

What are the key strengths of the franchise model for new franchisees?

The key strengths of the Club Pilates franchise model are its proven scalability, predictable revenue structure and comprehensive support throughout launch and ongoing operations. The business is built around a multi-tier, membership-based model that generates recurring, auto-renewing income and strong retention. This gives franchisees clear visibility into recurring and gross revenue performance and greater financial stability than pack-led fitness concepts.

Franchisees also benefit from a highly refined operating system, effectively a playbook developed over more than a decade and implemented across 1,000+ studios globally. This includes structured support with territory planning and site selection, standardised studio design and equipment specifications, and clear playbooks for pre-sale, soft opening and grand opening phases. Ongoing marketing guidance, performance reviews, benchmarking and regular check-ins help franchisees optimise sales, retention and operational efficiency over time. Together, these strengths are designed to reduce risk, accelerate ramp-up and support long-term success, whether operating a single studio or building a multi-site portfolio.

How do you maintain consistency and quality across the network?

Club Pilates maintains consistency and quality through defined systems, tools and operating frameworks used across every studio. All locations operate on a central CRM and studio management system that controls memberships, class schedules, pricing, reporting and performance tracking. This ensures consistent processes, real-time visibility and data-led decision-making across the network.

Standardisation is reinforced through approved partners and structured playbooks. Franchisees work with designated marketing partners and follow clear frameworks covering pre-sale, launch and sustained trading phases. These playbooks set out campaign strategy, messaging, timelines and performance benchmarks, ensuring studios launch and operate in a consistent, proven way while allowing for local execution.

Operational quality is further supported through clearly defined studio design and equipment standards, approved suppliers and structured launch processes. Corporate support teams guide franchisees through pre-sale, soft opening and grand opening stages, followed by ongoing check-ins, performance reviews and benchmarking. This combination of central systems, approved partners, structured playbooks and continuous oversight ensures every studio delivers the same high-quality Club Pilates experience while scaling efficiently across the UK.

How does Club Pilates reflect today’s fitness and wellbeing trends?

Club Pilates aligns with current consumer trends by responding to the growing demand for balanced, sustainable wellness routines rather than single-purpose workouts. Today’s consumers are investing more deliberately in long-term health, seeking training that improves strength, mobility, flexibility and cardiovascular fitness in a time-efficient format.

The class offering reflects this shift. Studios deliver a wide range of sessions, from recovery and stretch-focused classes to higher-intensity, cardio-led formats. This is supported by the use of multiple equipment modalities, including Reformers, EXO Chairs, Springboards, TRX, BOSU balls, Pilates Rings, resistance tools and free weights. Together, this creates a one-stop wellness solution that appeals to a broad demographic and supports long-term progression.

The group studio format has also evolved to meet expectations around accessibility and scale. Club Pilates operates with larger class capacities than traditional Pilates studios, making high-quality Reformer Pilates more accessible while maintaining consistency of instruction and experience.

This evolution is informed by global insight and local feedback. With studios operating internationally, the network benefits from shared learnings across markets, alongside continuous member feedback through reviews, surveys and direct engagement. Importantly, while the brand continues to evolve, it is not trend-dependent. With more than a decade of experience and 1,000+ studios globally, Club Pilates has remained relevant by focusing on fundamentals that consistently resonate with consumers: quality instruction, variety, accessibility, community and results-driven programming.

With that said, what this means for you as a franchisee

• You are investing in a mature, globally proven concept rather than an early-stage idea
• The model is built around recurring membership revenue and long-term member retention
• Strong operating systems and clear instructor standards reduce operational risk
• With demand for Pilates accelerating, the brand is well positioned to lead the UK market and create long-term value for franchise partners