Franchising details
All Three Models, One Brand.
Most gyms only do one thing well. Launching a new gym that follows the same old blueprint, basic equipment, 24/7 access, minimal service, simply isn’t enough anymore. The market is saturated with single-model gyms. To succeed today, you need to offer more.
Love Fitness breaks the mold by combining the best of all worlds:
- 24/7 access to a fully equipped gym
- Specialized studios offering functional training, yoga, Pilates, and more
- Exceptional customer service and a true community vibe
- All at an affordable membership price
Don’t invest in a fitness franchise until you’ve spoken with our founder
Massimo Antinoro launched Love Fitness with one clear mission: to unify the best of every gym model and create a space that’s both high-performing and genuinely welcoming. Love Fitness isn’t just another gym—it’s a movement built on community, inclusivity, and results.
We deliver premium fitness experiences at unbeatable value
While most high-end gyms come with high-end price tags, Love Fitness offers exceptional services at affordable membership rates—making it the go-to gym in any community. Our pricing strategy maximizes member value while ensuring strong, recurring revenue for franchisees.
Exceptional service is our standard
From day one, we’ve prioritized personal connection. Our team treats every member as an individual—no egos, no judgment, just real support from people who care about progress as much as results.
24/7 access
Our gyms are open around the clock, equipped with everything from cardio and resistance machines to free weights and an advanced functional training rig—ensuring members can train how and when they want.
A group fitness experience like no other
Our signature LVF 360 classes combine cardio, strength, conditioning, and core training into one dynamic, coach-led session. No two classes are the same, and each coach brings a unique energy that keeps members coming back. Plus, our diverse schedule includes Indoor Cycle, Yoga, and Pilates to offer a full-body, balanced approach.
A culture that makes everyone feel at home
Whether it’s someone’s first time in a gym or they’re a seasoned athlete, Love Fitness feels different. Our team is trained to make every member feel welcome, confident, and motivated from the moment they walk in.
Why franchise with Love Fitness?
The fitness industry is booming and dominated by three categories. These are:
- Advanced Training Studios
Personal training & fitness studios cater to more experienced users, offering functional training, strength and conditioning, spin, yoga, and Pilates. These spaces are community-focused and offer highly engaging group sessions—but at a premium price point, making them less accessible to the average gym-goer. - Premium Health Clubs
At the high end, you have full-service clubs. These gyms go beyond fitness, they deliver exceptional customer service and build strong member relationships, but their high price tags limit their reach. - Affordable & Accessible
The 24/7 gym model is a well-established format in the fitness industry, offering members convenience and basic access to facilities at competitive prices. These gyms are designed for affordability and flexibility, often operating with minimal staff interaction beyond entry and exit. While this model suits those seeking independent workouts, class offerings, if provided, are usually limited in number and variety.
Why choose between value, experience, or service when you can have all three?
Love Fitness isn’t just another gym. It’s the future of fitness—designed to outperform competitors and create long-term success in any community.
By joining us at the ground floor of our exciting franchising journey, you will unlock exclusive financial incentives available only to our first few franchise partners.
How does the franchise work?
Become the Driving Force Behind Love Fitness in Your Community
As a Love Fitness franchisee, you won’t just be opening a gym—you’ll become a local ambassador for a movement that’s redefining what fitness looks and feels like. You’ll play a key role in shaping the brand within your area, bringing energy, leadership, and purpose to everything you do.
At this exciting early stage of our franchise journey, we’re looking for passionate, committed partners to grow with us. This is your opportunity to influence the future of the Love Fitness brand, helping us refine our model while making a lasting impact on your local community.
Choose Your Path to Ownership
Whether you’re a hands-on operator or a strategic business owner, there’s room for your vision at Love Fitness:
Want to be on the gym floor? Take charge as club manager or lead workouts and build your own personal training client base.
Prefer a broader management role? Hire and lead a motivated team to run daily operations, while you focus on strategy, growth, and leadership.
Key Responsibilities (You or Your Team Will Handle):
- Grow the brand locally—Lead marketing and networking efforts to build strong brand awareness and grow membership.
- Create a welcoming environment—Foster community by building strong relationships with members.
- Deliver exceptional service—Give tours, share membership options, and guide prospects with professionalism and energy.
- Keep the gym in top shape—Maintain a clean, safe, and fully functional space that meets our high standards.
- Build a strong team—Recruit passionate, qualified personal trainers and instructors to deliver our proven fitness classes and services.
A Brand That Grows With You
From day one, you’ll operate fully under the Love Fitness brand and benefit from a proven model. As we grow together, we’ll continue to innovate—and you’ll be part of shaping that evolution. We’re building a network that thrives on collaboration, shared success, and community spirit.
We’re looking for team players with a growth mindset and a genuine passion for delivering exceptional experiences. If that sounds like you, we’d love to welcome you into the Love Fitness family.
How much will it cost to launch a Love Fitness premises?
Gym Equipment & Setup: Investing in a Professional, High-Impact Space
At Love Fitness, we’re here to guide you through every step of creating a gym that’s efficient, functional, and designed to impress. From planning the perfect layout to sourcing equipment, we will help you make the most of your space.
Gym Equipment & Layout Planning
We’ll help you design your gym layout for maximum functionality and member experience. Equipment costs will vary depending on the size and configuration of your premises, but as a guide, you should budget between £50,000 and £150,000 to fully equip your gym and training areas.
Property Conversion & Fit-Out
Every property is different—and so are the costs involved in converting it into a fully operational Love Fitness gym. We’ll work closely with you to identify the right location and assess what’s needed in terms of fit-out and alterations to meet our brand standards and functional requirements. Whether you’re starting from a blank canvas or converting an existing space, we’ll support you in scoping out and preparing the ideal site.
Estimated Budget Guidelines
To help you plan, here’s a rough estimate based on typical gym sizes:
3,000–4,000 sq ft gym: £150,000 – £250,000
4,000–6,000 sq ft gym: £250,000 – £400,000
These figures include property conversion, gym fit-out, and full equipment installation.
We’re With You Every Step of the Way
From creating a detailed business plan to supporting the entire purchasing and setup process, we’re committed to making your launch smooth, cost-effective, and successful.
Love Fitness isn’t just a franchise—it’s a partnership.
Franchise costs and details
Training and support
Love Fitness training
Comprehensive, Hands-On Training to Set You Up for Success
At Love Fitness, we don’t just hand you the keys—we equip you with the tools, knowledge, and confidence to run a thriving, community-driven gym from day one.
Our comprehensive training programme covers every aspect of launching and operating your business, giving you a practical, in-depth understanding of what it takes to succeed as a Love Fitness franchisee.
Training takes place at our Henley-based head office and is designed to be immersive, interactive, and action-oriented—so you leave feeling fully prepared and supported.
What You’ll Learn
Owning the Franchise
- Setting up and administering your business
- Mastering our internal systems and operational tools
- Marketing your club effectively and generating local leads
- Managing finances, forecasting, and reporting for growth
Operational Training
- Embedding the Love Fitness culture into every part of your gym
- Delivering group fitness classes that drive results and member retention
- Building strong, lasting relationships with your members
- Recruiting and managing a high-performing team of personal trainers
This is just a high-level overview. A detailed training schedule is available on request.
Whether you’re new to the fitness industry or an experienced operator, our training ensures you’re fully equipped to launch, manage, and grow a Love Fitness franchise that truly stands out in your local community.
Ongoing Support
Long-Term Partnership. Real Value.
At Love Fitness, our vision is to build a franchise network that franchisees are proud to be part of for years to come. That means more than just providing a great business model—it means delivering meaningful, ongoing support that adds real value to your journey as an owner.
Through our Management Service Fee, you’ll gain access to a wide range of tools, guidance, and expert resources—all designed to help your business grow, evolve, and thrive.
What’s Included in Your Ongoing Support Package:
- Continuous Research & Innovation
We’re committed to keeping the Love Fitness brand and methodology fresh, relevant, and ahead of the competition, through a structured programme of research and development. - Professional Learning & Development
Access to a robust, ongoing training and development programme that supports your growth and your team’s performance—keeping everyone motivated and up to date. - Expert Helpline & Support Hub
Need guidance? We are just a call away. Plus, you’ll have access to a shared knowledge hub covering every aspect of running your franchise. - Website Management & Enhancement
Your online presence matters. We manage and continually improve your dedicated franchise website to help drive traffic, leads, and membership conversions. - On-Site Visits & Business Reviews
Regular support visits give you the opportunity for personalised coaching, performance analysis, and tailored business guidance. - Clear, Consistent Communication
We keep the lines open with regular updates, check-ins, and strategic insights—ensuring alignment, growth, and mutual success. - Brand & Marketing Leadership
We’re committed to strengthening the Love Fitness brand nationally, using the National Marketing Fund to fuel awareness, drive leads, and support local sales. - Franchisee Community & Collaboration
Join regular group meetings to connect, collaborate, and grow with other Love Fitness franchisees—sharing strategies, challenges, and ideas. - Performance Tracking & Strategic Advice
We monitor your key performance indicators (KPIs) and provide clear, actionable feedback to help you continually refine and improve your business.
With Love Fitness, you’re never on your own. We see every franchisee as a partner—and we’re here to support you not just at launch, but at every stage of your growth.
