Franchising details
Noubalm operates at the intersection of skincare, wellness, and aromatherapy, offering franchisees a highly differentiated market position. Rather than focusing solely on cosmetic outcomes, the brand delivers adaptive skincare and holistic wellness solutions that respond to lifestyle, environmental, and emotional factors.
All products used and retailed within the concept are organic. Some are vegetarian and others are vegan-friendly, reflecting a strong and sustained shift in UK consumer behaviour toward ethical, plant-based, and toxin-free alternatives. This positioning strengthens brand trust, broadens the addressable customer base, and supports premium pricing without compromising accessibility.
The Noubalm franchise model is intentionally versatile, supporting multiple commercial formats including treatment-led studios, holistic wellness salons, retail boutiques, and mixed-use locations. Franchisees benefit from a dual-income structure combining professional treatments with high-quality retail product sales, driving repeat visits and long-term customer value.
Noubalm’s emphasis on education, personalised care, and whole-body wellbeing closely reflects current UK trends in clean beauty, mental wellness, and preventative health, ensuring long-term relevance and defensibility in a competitive marketplace.
The franchise model is versatile, supporting multiple commercial formats, including:
- Treatment-led studios
- Holistic wellness salons
- Retail boutiques
- Mixed-use locations
Franchisees benefit from a dual-income structure, combining professional treatments with premium product sales, driving repeat visits, strong customer loyalty, and long-term value.
With a focus on education, personalised care, and whole-body wellbeing, Noubalm aligns with current UK trends in clean beauty, mental wellness, and preventative health, giving franchise partners a business that is both relevant and defensible in a competitive market.
Franchise costs and details
Training and support
Franchisees receive structured training based on a proven operational model developed through decades of hands-on experience. Noubalm has already successfully trained practitioners who operate established salons across the Wirral and the Isle of Man, providing a validated blueprint for replication.
The training programme is designed to enable franchise partners to reproduce existing, successful Noubalm locations with consistency and confidence. It covers organic product knowledge, professional treatment protocols, holistic skin analysis, brand standards, and service delivery, ensuring uniform customer experience across all franchise units.
Noubalm provides franchise partners with a comprehensive support system designed to ensure operational success and business growth. Key elements include:
- Accredited courses and professional development pathways to build credibility and staff capability.
- Opportunities for additional revenue through expanded services and product knowledge.
- Ongoing support focused on operational consistency, customer retention, and sustainable growth.
- Proven, repeatable business framework that reduces start-up risk and ensures long-term commercial viability.
- Regulatory confidence and strong local market authority through adherence to established processes and brand standards.
Case studies
Paul J – Training / Course Participant
“100% highly recommend Noubalm… I have done one of the massage courses online. Great course.”
Highlights: Training quality, professional applicability, replicable education model.
Jocelyn H – Training / Student
“I have recently been on 2 courses with Sara and Noubalm. I absolutely loved it, Sara was brilliant… I can’t wait to start using Noubalm in my salon.”
Laura F – Client / Product User
“Couldn’t recommend enough… 100% natural and my skin is thanking me for it (highly recommend!!)”
Highlights: Product credibility, repeatable consumer satisfaction.
Amanda P – Client / Service User
“I was treated to an amazing Pamper for my Birthday… Sara and Team are beautiful inside and out. HIGHLY recommended.”
Louise H – Client / Service User
“Well I’m just back from my Heavenly Healing deluxe facial at Noubalm that I was so lucky to win… Sara Williams thank you so much it was a journey of sensation and aroma… I am feeling completely chilled and I smell amazing?”
Kerry Jerry Murray Rhodes – Client / Service User
“I cannot put into words how amazing Noubalm is… favourite place ever to go when I am off work.”
Jude D – Client / Brand Advocate
“Your business, ethic and energy is a real inspiration to us all… this brand is going to go global.”
Stephanie S – Training / Student
“Today I attended the rejuvenation facial massage course… Sara is a fantastic teacher… I can’t wait to use them on all my lovely clients.”
