Franchising details
About Little Scrummers Rugby
Little Scrummers Rugby offers non-contact tag rugby classes for children aged 18 months to seven years, fostering early sporting engagement through skill-building, confidence development, and a fun, inclusive environment. Classes are designed to involve parents or carers, promoting a family-friendly experience that encourages physical literacy and social interaction in young children.
Franchisees have two operating models: either directly coaching classes themselves after professional training or managing qualified coaches to run sessions. The business operates term-time weekly sessions, largely on Saturday mornings, and can extend revenue streams through rugby-themed children’s parties hosted in a variety of local venues such as schools, rugby clubs, and sports centres.
The franchise package includes comprehensive training, a bespoke booking and management system, a dedicated website page for local promotion, and ongoing support. This infrastructure simplifies administration and marketing tasks, empowering franchisees to focus on community engagement and business growth.##### Operational and Market Features
Founded in 2009 and growing from a single club to a UK-wide franchise presence, Little Scrummers targets young children with an emphasis on safety and developmentally appropriate rugby instruction. The classes emphasize motor skill development, balance, and teamwork, avoiding contact to ensure child safety.
Franchisees do not require prior coaching experience as full training is provided, though good communication and organizational skills are important. The flexible schedule fits well with family commitments, supporting part-time or supplementary income models. The core class duration ranges from 45 to 60 minutes, adapted to age groups, with small class sizes to maintain quality attention and safety protocols.
With a low churn rate and an average attendance period of about five years per child, franchisees benefit from stable recurring revenue driven by term-based participation fees and additional party income streams, which are not subject to franchise fees.##### Financial and Expansion Overview
The initial franchise fee is £9,950 plus VAT, totaling approximately £11,950, supplemented by about £1,800 in working capital for operational expenses. Little Scrummers does not offer direct funding assistance, but franchisees may seek external financing covering up to 70% of start-up costs.
The business model promotes attainable profitability with franchisees typically recovering their investment within the first year and earning over £12,000 annually from combined revenue streams. Operating territories currently span seventeen UK regions with significant growth potential in Scotland, Wales, and northern England.
Ongoing support, marketing resources, and product development from head office enable franchisees to leverage brand strength and operational expertise while expanding local community engagement and business reach.
Franchise costs and details
Training and support
Comprehensive training is provided by Little Scrummers head office, including coaching instruction for franchisees who opt to coach themselves and business management training for all franchisees. Ongoing support encompasses in-class and online assistance, access to a bespoke booking and management system, marketing resources, and professional development to ensure adherence to quality and operational standards.
