Franchising details
About easyGym
Established in 2010 as part of easyGroup, easyGym operates gyms in the UK, France, and Kenya. The brand offers affordable, flexible gym memberships without contracts or joining fees, appealing to a wide demographic including many first-time gym users. Facilities include modern equipment such as treadmills, cross trainers, cable machines, free weights, and strength training gear. EasyGym clubs feature spacious male and female changing rooms and shower facilities.
Franchise Model and Operations
easyGym operates a management franchise model where franchisees run the business daily. Franchisees select either a ‘small box’ or ‘big box’ store format based on investment capacity, with opportunities for multiple outlets. Gyms range from 8,000 to 20,000 square feet, employ biometric security systems, and are monitored 24/7 via CCTV. This tech-driven approach helps reduce staffing costs significantly, making operations more efficient.
Training, Support, and Business Proposition
Franchisees receive tailored training covering management, operations, recruitment, marketing, health and safety, business planning, and site fit-out. Ongoing reviews ensure franchises remain on track. The franchise leverages a unique fitness programme called PACK45 with various workout sessions. easyGym emphasizes a tried-and-tested system supported by millions invested in refining the model, aiming for potential investment recovery within three years.
Franchise costs and details
Training and support
easyGym provides comprehensive training and ongoing support tailored to each franchisee’s experience. This includes management, operations, staff recruitment and training, sales and marketing, health and safety, business planning, site selection, and gym design and fit-out. Regular reviews and an extensive operations manual help franchisees optimize performance. Support also covers contract negotiations with banks and landlords and fitness class scheduling.
