DUMDUM’S

Innovative Franchise Concept

Dum Dum Donuts is pioneering the world’s first artisan baked doughnut franchise, combining quality craftsmanship with a unique baking process perfected over 20 years. Franchisees operate small carts, stalls, or A1 units in high footfall locations such as shopping centers, event spaces, travel hubs, or food markets. Doughnuts are freshly delivered daily and stored at ambient temperature allowing convenient display that attracts customers. This concept is complemented by additional sales of Volcano coffee, cold drinks, milkshakes, and ice cream to maximize revenue opportunities.

Flexible Pop-up Franchise Model

The franchise offers a distinctive pop-up model providing investors with a short-term, six-month franchise agreement ideal for vacant units or kiosks. This approach enables franchisees to test market demand with minimal commitment, benefitting from no franchise fees or royalties during this trial period. At the end of the term, franchisees can either conclude the arrangement with no further obligations or opt to upgrade to a full five-year franchise agreement under preferential terms, allowing scalability and long-term growth.

Support and Franchisee Requirements

Dum Dum Donuts offers comprehensive personal support including access to detailed training manuals and expert guidance from the founder and business partners at every stage of setup and operation. The franchise seeks motivated operators capable of securing prime, high-traffic locations primarily in London, the home counties, and the Midlands. This strict selection ensures successful brand presence and sustainable growth in targeted territories.