Franchising details
Brand and Positioning
Crunch Fitness operates as a dynamic and inclusive fitness brand headquartered in New York City, dedicated to making serious exercise enjoyable by merging fitness with entertainment through its pioneering ‘No Judgments’ philosophy. This approach ensures a pressure-free, welcoming environment for people of all fitness levels, promoting diverse workout styles and an engaging community atmosphere across its locations. With more than 440 gyms globally across 38 U.S. states and several countries worldwide, Crunch emphasizes unique group fitness classes and innovative programming that fosters member retention and satisfaction.
Supporting Franchisees
The franchise model equips owners with transparent business information, expert site selection guidance, and strong marketing support both locally and nationally through digital platforms. Franchisees benefit from the brand’s reputation and standardized systems designed to attract a broad audience and build loyal fitness communities. Crunch positions itself as a premier franchise opportunity for entrepreneurs passionate about health, fitness, and business growth in a highly competitive market.
Investment and Financial Structure
Initial investment requirements for Crunch Fitness franchises range broadly from approximately £550,000 to £5.5 million, reflecting the chosen location, facility size, and format. Franchise fees stand at £21,000, and franchisees should expect ongoing royalty payments of 5% of gross sales along with a 2% contribution to the national marketing fund. Local advertising expenditures start at £15,000 monthly in the first year, reducing to a minimum of either £10,000 monthly or 7% of gross sales thereafter.
The franchise offers substantial return potential, with expected revenues reaching around £1,782,200 after two years, affirming the brand’s strong market position and profitability prospects for committed franchisees. Multi-unit territories are available worldwide, enabling experienced operators to expand their footprint.
Training, Support, and Operations
Crunch Fitness provides comprehensive initial and ongoing training programs that combine classroom instruction, on-the-job training, and online modules through Crunch University. Franchisees receive support in site selection, design, construction, marketing, and operations from a dedicated corporate team. This comprehensive assistance ensures adherence to brand standards and operational excellence.
Ongoing operational support includes regional teams, national marketing fund management, co-op advertising, and technology platforms designed to enhance member engagement and business management. Franchisees gain access to expert resources that support sustained growth and competitive advantage in the fitness industry.
Franchise costs and details
Training and support
Crunch Fitness offers extensive initial and continuous training programs including classroom sessions, on-the-job training, and online learning through Crunch University. Franchisees also receive comprehensive operational support, guidance on site selection, marketing assistance, and ongoing coaching from regional and corporate teams to ensure brand standards and business success.
