Franchising details
About Cake Box
Cake Box is a market-leading franchise specializing exclusively in fresh cream celebration cakes that are 100% egg-free and suitable for vegetarian diets. Each cake is handcrafted in-store, ensuring freshness and quality for every customer. The brand’s wide variety of products includes luxury tea time cakes, egg-free cheesecakes, cupcakes, and personalised cakes, allowing customers to add handwritten messages while they wait. Cake Box stores are bright and inviting high street shops that combine a warm atmosphere with convenience, offering a ready-to-go selection of delicious cakes and slices. The franchise has rapidly expanded with over 220 outlets across the UK and continues to grow, aiming for 2–3 new store openings each month.
Business Model and Customer Focus
The Cake Box franchise operates on an asset-light and scalable model that empowers franchisees to manage their own business under the trusted Cake Box brand. Targeting customers with dietary restrictions, such as allergies or vegetarian preferences, the company addresses an important niche within the growing free-from food market. Its commitment to quality and innovation sees its bakers continually developing new products to maintain customer interest and satisfaction. Franchisees benefit from a complete training programme, comprehensive ongoing support, and marketing initiatives that strengthen brand awareness. The franchise model prioritizes quality, operational excellence, and a consistent customer experience to sustain growth and profitability.
Training and Ongoing Support
Cake Box provides a robust and structured training programme for franchisees and their staff before and after store openings. Franchisees receive three weeks of comprehensive training at the Head Office Training Academy in Enfield and regional Centres of Excellence, covering all aspects of store operation including production, food safety, customer service, and financial management. Upon store launch, dedicated Training Managers and Regional Business Development Managers provide on-site support to ensure smooth operations. Ongoing assistance includes regular training forums every two months to update franchisees on new products, operational improvements, and marketing strategies. The franchise team offers continuous support to foster success, helping franchisees grow their business confidently and effectively.
Franchise costs and details
Training and support
Comprehensive training is provided, including three weeks of full hands-on instruction at the Head Office Training Academy in Enfield and regional Centres of Excellence. Franchisees receive ongoing support through dedicated Training Managers, Regional Business Development Managers, and bi-monthly franchise forums that cover operational updates, product launches, and marketing strategies.
