Franchising details
Business Model and Market Positioning
Broadway Wine Company operates a unique sales and marketing franchise model focused on distributing premium wines across the UK. Rather than traditional brick-and-mortar retail outlets, franchisees act as mobile representatives, proactively marketing to hospitality venues, independent retailers, and consumers seeking quality wines at competitive prices. The company’s strong supplier relationships allow franchisees to access premium wines at advantageous trade prices, enabling profitable margins while offering exceptional value to customers. Territories are strategically planned to ensure sufficient customer density, empowering franchisees to build sustainable, scalable businesses.
Training and Support
Franchisees receive an extensive Foundations Training Programme lasting three days, covering product knowledge, effective sales techniques, customer retention strategies, and business administration. Post-training, ongoing support includes in-field coaching, regular remote business development sessions, and access to optimized management software for daily operations. The franchisor also facilitates regular franchisee group meetings and specialized wine tasting events, encouraging continuous professional development and networking within the franchise network. This robust support system ensures franchisees can succeed regardless of prior experience in sales or the wine industry.
Investment and Financial Overview
Initial investment for a Broadway Wine Company franchise ranges between £10,500 and £19,995, which includes training, startup stock, digital setup, branding, and a complimentary trial of management software. An additional recommended working capital of approximately £20,000 is advised to support early operations. The business model’s low overhead, based on mobile sales rather than retail premises, offers a cost-effective entry into the growing UK wine market. Franchisees benefit from projected annual revenues of around £648,000 by year three with healthy profit margins, accompanied by a royalty fee of 5% of revenues. Funding assistance is also available to qualified applicants.
Franchise costs and details
Training and support
Full foundations training program covering product knowledge, sales processes, customer retention, business administration, ongoing in-field support, remote business development sessions, franchisee group meetings, wine tasting events, and dedicated phone support.
