What Walfinch Looks for in a Franchisee: Grit, Growth and the Right Mindset

Contrary to popular belief, it’s not just about having enough cash – although the investment is important, the numbers don’t make or break an application, says Amrit Dhaliwal, CEO of Walfinch.

Having started out as a franchisee himself, A. Dhaliwal now leads one of the UK’s fastest-growing care networks. He’s seen what separates the franchisees who thrive from those who struggle – and it usually comes down to three key traits: perseverance, cultural fit, and a willingness to learn.

Grit Counts More Than Capital

Franchising isn’t an easy ride. A. Dhaliwal is quick to point out that success often hinges on sheer determination, especially in the early days.

You’re building from scratch, and it’s going to be tough. Perseverance is often the quality that marks out the right kind of candidate – someone who will stay committed when things inevitably get challenging.

It’s About Shared Values

At Walfinch, cultural alignment is just as important as financial readiness. The team looks for franchisees who not only follow the established system but also connect with the brand’s mission to deliver high-quality care.

A franchise is a long-term business relationship. If our ideals don’t align, it will fall apart later on.

That’s why Walfinch focuses heavily on the people behind the investment – those who are open to collaboration and genuinely care about building something bigger than themselves. As A. Dhaliwal puts it, “The value of any franchise relies on getting the right people on the bus.”

Growth Comes from Being Teachable

Having built several businesses – including a successful hospitality venture and a million-pound care franchise – A. Dhaliwal credits much of his journey to staying open to learning.

He looks for the same mindset in new franchisees: people who are willing to admit what they don’t yet know and take active steps to grow. At Walfinch, franchisees are supported through a mix of in-person and online training, mentoring, and continuous development. But ultimately, it’s their attitude that makes the biggest difference.

We provide the tools – you pack your own rucksack.

A Shared Mission

For anyone considering a franchise, A. Dhaliwal’s advice is straightforward: make sure the model works for you, the numbers are realistic, and – most importantly – that you believe in the purpose behind it.

Because at Walfinch, franchising isn’t just about business ownership – it’s about building something meaningful, together.

If you identify with these values – and have the entrepreneurial drive to match – get in touch with Walfinch. It could be the beginning of a partnership built to thrive.