The Travel Franchise named World’s Best Lifestyle Franchise for the second year running

The recognition was announced at the International Franchise Association (IFA) Global Franchise Awards, one of the most respected events in the global franchising calendar. For the UK-based brand behind Not Just Travel’s recruitment network, the result marks a significant milestone. It is the first time a British franchise has secured the lifestyle category title for two consecutive years.

The awards are judged by an independent panel of international experts who evaluate franchise systems on a range of criteria including franchisee support, business performance and the overall impact a brand has on the people within its network. In this case, judges were particularly impressed by the company’s approach to helping individuals create flexible, home-based travel businesses.

A franchise opportunity built around lifestyle

At the centre of the model is a simple idea: enabling people to build a professional business without sacrificing personal freedom. The Travel Franchise focuses on helping individuals launch travel consultancy businesses that can be run from home or remotely.

Importantly, previous experience in the travel industry is not required. Through structured training, ongoing mentoring and technology support, new consultants are guided through the process of establishing and growing their own travel business.

Co-founder Paul Harrison said:

To win for the second year in a row is an extraordinary achievement that speaks directly to the quality of the lifestyle we help our consultants create.

A growing community of travel consultants

The Travel Franchise now supports a network of more than 750 home-based travel consultants, many of whom joined the sector as career changers. The model is designed to allow franchisees to run their businesses in a way that fits around their lives, whether that means balancing family commitments or working while travelling.

Investment in digital tools, marketing systems and continuous training remains a key part of the company’s strategy. These resources are intended to help consultants build sustainable businesses while enjoying the flexibility that originally attracted them to the franchise.

Our entire model is built on helping our consultants succeed. We constantly reinvest in technology and training so that our members can enjoy the best of both worlds: a highly profitable business and an amazing lifestyle, co-founder Steve Witt.

Strong demand in a growing travel market

The award comes during a period of strong growth for the business. The recent “Peaks” booking season, traditionally the busiest time of year for the UK travel industry, delivered the company’s highest sales figures so far.

Alongside record booking levels, the franchise has also seen a notable rise in people exploring travel consultancy as a new career path. As flexible working and self-employment continue to gain popularity, lifestyle-focused franchises are becoming an increasingly attractive option for many professionals.

For those considering a career change, the latest global recognition positions The Travel Franchise as one of the leading opportunities in the travel franchise sector.