“We’re redefining fast food with freshness, flavour, and family values.” – Martin Head, I’M HUNGRY

At the heart of I’M HUNGRY lies a simple mission: serve food that’s fast, fresh, and full of flavour. What began as a father’s effort to feed his children better has grown into a global franchise with a reputation for quality, innovation, and care.

Founder Martin Head shares how the brand has built a model that balances strong values, consistent quality, and scalable success.

What inspired the creation of I’M HUNGRY, and how does it stand out?

I’M HUNGRY began with a family-driven idea: to make fast food genuinely fresh. We wanted to serve burgers made with 100% fresh beef, never frozen, using locally sourced ingredients and no preservatives or hydrogenated oils.

Our concept blends the convenience of traditional fast food with the nutrition and care of a gourmet kitchen. We’ve created a menu that appeals to everyone, from fresh beef and chicken burgers to wraps, salads, and breakfast options, proving that fast food can be both quick and wholesome.

What truly sets us apart is flexibility. Our three store models, from large family restaurants with drive-thrus to compact delivery units, allow franchisees to adapt to their markets while maintaining the same “fresh fast-food” experience.

What are the main strengths of your franchise model?

The I’M HUNGRY model is designed for stability and growth. It combines strong branding, robust systems, and complete franchisor support. With more than 30 signed units and international expansion underway, new investors join a brand with a proven record of success.

Franchisees benefit from exclusive territorial rights and, in many cases, the opportunity to act as Area Developers, building sub-franchises and earning royalties. We provide end-to-end support: training, marketing, CRM and POS systems, and business mentoring.

From day one, each franchise partner has access to expert teams in claims, finance, operations, and marketing, ensuring a smooth launch and long-term sustainability.

How does I’M HUNGRY maintain quality and consistency across locations?

Consistency is the cornerstone of our success. Every restaurant follows detailed operational manuals covering everything from food preparation and hygiene to customer experience.

Franchisees and staff complete intensive pre-opening training at our headquarters in Jeddah, followed by on-site support during launch and regular refresher sessions. Ingredient sourcing is tightly controlled, with all produce locally supplied to guarantee freshness and traceability.
Technology keeps every unit connected. Our POS and CRM systems deliver real-time insight into performance, while regular audits ensure standards never slip. No matter the location, customers can expect the same I’M HUNGRY promise: fresh, fast, and flawlessly delivered.

How does your concept respond to modern consumer trends?

Today’s diners demand more than convenience; they want quality and transparency. I’M HUNGRY was built on that understanding. We focus on clean ingredients, freshly prepared meals, and menus that cater to diverse lifestyles.

Our commitment to local sourcing supports regional suppliers and guarantees freshness in every bite. By eliminating artificial additives and hydrogenated oils, we’ve built trust with health-conscious consumers who value both taste and nutrition.

Beyond food, we embrace flexibility, offering dine-in, takeaway, and delivery options that align with evolving dining habits. In every way, I’M HUNGRY represents the next generation of quick service: fresh, honest, and customer-focused.

Serving freshness, fuelling growth

I’M HUNGRY is redefining the meaning of fast food through integrity, innovation, and a passion for quality. With scalable formats, strong systems, and a “fresh first” philosophy, the brand continues to set new standards for global quick dining.