Franchising details
Company Overview and Market Position
Visiting Angels was established in 1998 in the United States and launched in the UK in 2017. It has grown into a global senior care leader with over 800 franchisees across five countries and serves more than 15,000 clients with support from over 16,000 caregivers. The franchise distinguishes itself by focusing on providing high-quality, non-medical in-home care services that enable seniors to maintain independence and dignity in their own homes.
Business Opportunity and Industry Trends
The senior care sector is expanding rapidly due to demographic shifts, such as increasing life expectancy and a growing aging population. Visiting Angels has capitalized on these trends by offering a franchise model that is resilient to economic downturns and public health crises like the COVID-19 pandemic. The franchise offers multiple service categories including companionship, personal care, dementia care, respite care, and specialized medical support.
Operational Support and Franchise Model
Franchisees benefit from exclusive protected territories, a territory-based tiered fee structure, and comprehensive marketing support featuring daily national TV and radio advertising campaigns. Visiting Angels maintains hands-on franchise ownership requirements, emphasizing dedicated operation and quality care delivery through extensive caregiver recruitment, training, and retention strategies. The franchise’s “Select Your Caregiver” program further differentiates the brand by allowing clients to choose their caregivers, enhancing client satisfaction and service quality.
Franchise costs and details
Training and support
Visiting Angels provides comprehensive training and lifelong support to franchisees, including a two-week intensive program combining virtual training from the Philadelphia headquarters and in-person instruction at the UK office. Pre-launch support guides franchisees through essential setup tasks such as CQC registration, premises location, and recruitment of key staff. Post-launch, franchisees engage in a 12-week jump-start program followed by continuous training through e-learning, live webinars, group sessions, and one-on-one mentoring designed to develop business and operational excellence.
