Franchising details
Brand Overview
Studio Pilates International is a leading fitness franchise specializing in high-end Pilates studios equipped with state-of-the-art equipment and supported by advanced digital and video coaching systems. The brand emphasizes quality by employing fully qualified Pilates instructors who also have the opportunity to be owner-managers of their studios, ensuring both professional delivery and personal investment in success.
Training and Support
The company places a significant focus on training. Studio Pilates International operates a world-class education program training over 2000 Pilates students annually across various levels. Franchisees and their staff undergo rigorous Pilates Platinum training, which includes extensive online and on-site components. Training is conducted at a central academy in Brisbane, with additional mentoring and on-site sessions in remote locations, ensuring continuous professional development and operational support.
Business Model and Expansion Goals
The franchise operates on a hybrid business model combining franchise-owned studios and company-operated locations. It aims to expand significantly in the UK and other English-speaking countries, targeting 300 to 500 studios. Half of the existing franchisees already own multiple studios. The brand is selective in onboarding franchisees, ensuring steady and sustainable growth without reported business failures or bankruptcies in their network as of July 2022.
Franchise costs and details
Training and support
Studio Pilates International provides comprehensive and world-class training assistance through a dedicated Pilates Platinum program. Franchisees and their staff undergo a rigorous training process including online anatomy studies, Pilates theory, on-site mentorship, and continuous professional development via an IPTV system in studios. Training is delivered centrally from Brisbane with additional support for remote locations provided by regional trainers and mentors.
