Franchising details
About School of Rock
School of Rock has been passionately teaching music for over two decades, inspiring students to embrace their inner rock stars. Unlike traditional music schools that focus mainly on private lessons, School of Rock offers an innovative, patented SongFirst® method that integrates one-on-one instruction with group rehearsals and performance-based learning. By prioritizing learning through songs students love, this approach accelerates skill development and encourages teamwork among musicians.
With more than 500 schools open or in development across 15 countries, School of Rock continues to grow rapidly. Its method appeals universally and has gained significant traction even during global challenges such as the COVID-19 pandemic, with student numbers reaching 50,000 worldwide and goals set to double in the near future.
Franchise Model and Opportunities
School of Rock operates primarily as a franchise, offering master franchise agreements for regional development across Europe, including the UK. The franchisor supports franchisees through various stages—from site selection and construction to launch and ongoing operations. The franchise model requires a minimum total investment of approximately US$500,000 for master franchisees, which varies based on location and development obligations. There is an initial franchise fee of £37,500, and royalties are paid ongoing, although specific rates are not disclosed here.
The company seeks franchise partners with strong management, sales, marketing, and operational skills. While music industry experience is beneficial, it is not mandatory. The franchise structure allows for some aspects of the business to be managed from home, increasing flexibility for the franchisee.
Training and Support
School of Rock offers comprehensive training and ongoing support tailored for new markets and master franchisees. This includes local market analysis, assistance with new school openings led by a dedicated team, access to global and local operation manuals, and specialized training sessions post-launch focused on sub-franchising and operational best practices. The franchisor provides a dedicated director of operations to support international markets, ensuring franchisees are well-prepared to grow their business successfully.
Franchise costs and details
Training and support
School of Rock provides extensive training and support including local market assessment, new school opening assistance, access to comprehensive operational manuals, dedicated operational support personnel, and targeted training sessions on sub-franchising best practices to ensure franchisee success.
