Franchising details
Business Model and Market Position
In Home Care operates within the domiciliary care sector, providing specialist home-based care services primarily to young adults and the elderly. Their franchise model is office based, aligning with a Management Franchise style where franchisees oversee business operations without delivering care services directly. The company supports both private clients and social service sectors, emphasizing high-quality, regulated domiciliary care. This positioning allows franchisees to tap into a growing market driven by increasing demand for in-home care.
Franchise Development and Support
Since commencing franchising in 2019, In Home Care has expanded to six franchised areas, underpinned by the success of four company-operated sites. The franchisor leverages expert consultation from Ashtons Franchise Consulting to ensure a comprehensive and well-structured franchise offering. Franchisees benefit from a dedicated team and ongoing director-level support designed to maintain high standards and consistent operational excellence.
Training and Franchisee Role
Franchisees receive thorough training at the accredited social care training centre in Waterlooville or on-site where appropriate. The training incorporates classroom, practical, online, and on-the-job elements, with ongoing support to enforce compliance and leadership quality. Franchisees primarily manage office operations and ensure Registered Managers lead compliant, positive teams. Involvement levels vary according to individual franchisee experience and preferences, including opportunities to act as Registered Manager.
Training and support
Franchisees receive extensive training combining classroom, practical, online, and on-the-job instruction at the accredited Waterlooville training centre or their local offices. Ongoing support includes committed mentoring from the directors and dedicated franchise team to ensure operational compliance and leadership excellence.
