Gold’s Gym

Global Presence and Brand Strength

Gold’s Gym, established in 1965 in Venice, California, is renowned as one of the world’s most iconic fitness brands. Operating over 700 units across 28 countries and six continents, the brand enjoys remarkable global penetration and a 96% awareness rate in the US. The gym chain serves three million members daily, offering a welcoming atmosphere for all fitness enthusiasts and maintaining its commitment to accessible, high-quality fitness facilities.

Comprehensive Franchise Support

Gold’s Gym provides franchisees with extensive support, including site selection assistance through approved property brokers, demographic market analysis, lease review, and help with construction and gym remodeling. The franchise typically requires locations between 25,000 and 45,000 square feet with a clear height of 17 feet, ideally serving a local population exceeding 50,000 within a 10-minute drive. This thorough site approval process ensures each gym is optimally positioned for success.

Training and Marketing Assistance

Franchisees benefit from comprehensive training programs, including a five-day initial course that covers operational knowledge, followed by further in-depth management training and ongoing support via videos and online resources. Marketing support includes pre-opening membership drives, ongoing digital and traditional campaigns, and access to an extensive marketing asset library. Regular operational visits and quarterly consulting calls help sustain business growth and operational excellence.